Unlocking Online Growth: Messaging & Audience Strategies with Julie Solomon

I had a fantastic chat with Julie Solomon, an industry expert with over a decade of experience! We dove deep into the world of online business, specifically how your messaging and understanding your audience are KEY to growing. Julie shared some amazing insights on how the online landscape has changed and how to adapt your strategies. She also talked about her own journey and how she helps others build their online presence. Plus, she what is working for her right now. It was a super insightful conversation – definitely worth a listen!   KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Messaging and Audience: Understanding your target audience and crafting compelling messages that resonate with them is crucial for online business growth. Adapting to the Evolving Online Landscape: The online world is constantly changing. It's essential to stay updated on the latest trends and adjust your strategies accordingly. Leveraging Low-Cost Strategies: Building a successful online presence doesn't always require a huge budget. There are many effective and affordable strategies available, such as the low-cost training options discussed by Julie.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Julie on Instagram, Influencer Podcast Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook   Transcript Teresa: There are two parts of an online business that can really make or break your success. Those two parts are the two things that I am talking to today's guest on the podcast about. Judy Solomon joins me and discusses the two main areas of messaging and audience. that are crucial to growing an online business, if you have not got the right message, you are not attracting the right audience, which means you don't have a business. Not only does she give us some really valuable insight to this and how we can do this in our business to make sure that we are choosing the right messaging that is attracting the right people, which in turn will just make us more visible, but also she shares insights after being in the industry for over 10 years. We talk about how the industry's changed and what is working for her right now. And she talks us through one of the strategies that she's currently using, which I think you will find so insightful. Welcome to the Your Dream Business [00:01:00] Podcast. I'm your host, Therese Heath Waring, an international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you. and the season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you are a course creator, membership owner, or coach, you're in the right place. Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. With your host, as always, Theresa Heath Waring. Now, if you're new to the podcast, one of the things that you need to know about me is I am a numbers geek. I love anything that's like stats and numbers [00:02:00] and understanding it. And I was doing some research and did you know that 70 percent of the people who listen to podcasts don't actually subscribe to them? So whether you're listening through Apple or Spotify. 70 percent of you haven't actually hit that subscribe button and I would love to ask a favor from you. I would love it if you could hit subscribe on whatever it is you're listening to this on and in return my commitment to you is to work really hard to bring you the best podcast I can possibly bring you, to bring you the best guests. That inspire you and motivate you and help you move your business forward and also to put together amazing solo episodes that are strategic and give great advice. So I hope that in return for me putting my all in and making this the best possible podcast that can be, that you would just do me the very small favor of just hitting that subscribe button. Okay. On with today's episode. And today I am [00:03:00] interviewing the very lovely Julie Solomon. If you don't know Julie, she is a personal brand coach, a best selling author and a chart topping podcast host, and she's empowered lives for over 15 years through her in demand classes and mastermind. With a background in public relations for some of the world's most influential music acts, thought leaders, Julie launched her online course and coaching mastermind in 2016, mentoring thousands of leaders and creatives around the world. Her passion is helping women turn message into movements. And empowering entrepreneurs and creatives to successfully build, grow, and scale their business. Recently named one of the top 100 leaders in influential marketing. Julie's work has been featured in Forbes, Entrepreneur, Business Weekly, Business Insider, Success, and People, among others. She is the author of a bestselling book, Get What You Want, how to go from unseen to unstoppable. Julie has been in this industry a long while, [00:04:00] which was what made, makes this conversation so fascinating. Cause I really enjoyed picking her brains around the online business, what's working now, how it's changed over time. And then we really get into some great, great content around messaging, how to ensure that messaging talks to your perfect customer and how to use that messaging to get visible. And you will know if you've listened to the podcast a while that. I am big on visibility and making sure that we are all being as visible as possible, because if people don't know we exist, they can't possibly become our customers. And this is what this whole conversation is about. So I think you're going to get so much good stuff from it. Also, one of the things I love about this episode is that we dig into what Julie's currently doing now in terms of promoting her own business and what strategies are working for her now. Okay. Without further ado, here is the very amazing Julie Solomon. Julie, I am so excited to welcome you to the podcast. Julie: Teresa, thank you so much for [00:05:00] having me. I feel like when we got to meet in person, so lucky to have you on my side of the pond. It was like this instant kind of connection. We, we vibed with our stories, our histories, our, a lot of stuff in our personal lives, our humor, like all of it was just great. So it's so great to be here with you. Teresa: It was. It was so, so lovely. It was a great evening. We met at Amy's and Julie, amongst other things that she's amazing at, was our like, aficionado for caviar tasting. So, is that, is that just a little hobby or is that something you're really good at or? Julie: Well, you wouldn't know, I mean, if you're actually, I don't know if you're seeing this or hearing this, those that are tuning in, but if you're seeing this, you're probably like, she doesn't look like she would be a caveat, but she, Anatta with her hat on and her, and her sweats, I've, I've had sick kids at home, but it's something that I do love luxury and I love the finer things in life and I love things that make me feel. Fabulous and Parisian, and that's one of those things and I just make no [00:06:00] bones about it. So yeah. I love caviar. I love the, the just it's, they're really good on a baked potato you've ever, I know. Teresa: Doesn't quite seem like something they normally serve it with, but Julie: Right. But it's really good. So yeah, there's all different kinds of ways you...