Unlocking Success in Small Tourism Businesses: The Revenue Management Approach Beyond Airlines and Hotels - Dr. Cindy Heo (EHL)

🎙️ THIS EPISODE WAS RECORDED IN ENGLISH. Transcripts are available on our ⁠website⁠ (resilienttourism.ch/podcast) Dr Cindy Heo is an Associate Professor of Revenue Management at the EHL Hospitality Business School. Prior to joining EHL, she taught revenue management course at the Hong Kong Polytechnic University and has delivered custom executive education programs on revenue management in Asia, Middle East, and Europe. Her scholarly research and industry consulting focus on the core strategic elements of revenue management, pricing and sharing economy. Prior to joining academia, she had extensive industry experience in the hospitality and tourism fields. ---- In the Resilient Tourism Podcast Series, we aim to spread a culture of innovation with our guests from all corners of Switzerland. We thrive to inspire the Swiss Travel & Hospitality professionals to shape the digital transformation of the sector.  We want to connect the leaders of Switzerland and share the best practices. Interested? Let's take a ride together! 🚀 You will find inspirational talks from industry experts and professionals that will present their success stories in innovation, digitization and datafication of the sector. We hope to inspire you to take action and be part of the transformation! This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland. Learn more about the project at www.resilienttourism.ch In conformity with Switzerland's multicultural identity, this podcast is presented in four different languages (FR; EN; IT; DE). This content is produced by the EHL Hospitality Business School with the support of Innosuisse.