Unlocking the Power of RevOps | Zoe Zankowski | RevOps 500 Podcast S02E14

In this episode of RevOps 500, Sajeel Qureshi interviews Zoe Zankowski, a strategic alliances manager at PandaDoc. They discuss the evolving role of RevOps, debunk common myths, and explore the importance of cross-functional collaboration in driving business success. Zoe shares her insights on managing partner relationships, the challenges of customer success, and the future of partnerships in the B2B SaaS landscape.RevOps is not just about sales and marketing; it impacts the entire organization.Breaking down silos is essential for effective RevOps.Cross-functional collaboration is key to successful partnerships.Understanding both your ideal customer profile and your partner's is crucial.Customer success is a shared responsibility between partners and the company.Building a RevOps strategy requires buy-in from all teams.Partnerships can enhance customer experience and retention.Mistakes in partnerships require accountability and open communication.The future of RevOps will increasingly focus on partnerships as a growth strategy. Success in RevOps is about enabling both internal teams and external partners.Chapters00:00 Introduction to Zoe Zankowski01:38 Debunking the Myth: RevOps is More Than Go-to-Market and Customer-Facing Teams03:14 Breaking Down Silos: The Role of Collaboration in RevOps05:02 Managing Partnerships in a RevOps Model07:59 Resolving Relationship Breakdowns in RevOps: Communication, Accountability, and Empathy20:30 The Importance of Partnerships in Marketing25:51 The Challenges and Autonomy of Working in a Startup26:07 What Keeps Zoe Up at Night in RevOps31:13The Rise of Partnerships in B2B SaaS35:33 The Future of Partnerships: A Partner-Led Growth Model38:58 The Role of RevOps in Enabling Successful Partnerships41:27 Building a Successful RevOps Framework: Top-Down Buy-In and a Culture of PartnershipZoe Zankowski's LinkedInPandaDoc WebsiteSajeel's LinkedInComputan Website