Unpacking the latest findings in the market research GRIT Report with Lenny Murphy

In this episode of Now that’s Significant, a Market Research Podcast, guest host, John Bird welcomes Lenny Murphy - an advisor to 17 companies, a Board member of several Academic and NGO organizations, a consultant to many brands and supplier organizations, a facilitator of partnerships and investments, and a sought-after speaker globally.  He is the editor of The GreenBook Blog which is the most read industry blog in the world and the event series he produces, IIEX, has grown to become one of the top 5 industry events in the world. May 24 and 25 in Austin. He joins us on the show to discuss the latest release of The GRIT Report, one of the most-read and cited strategic planning report in the insights space.  We hope you enjoy the episode