Unpacking Unwell’s failure and predictions for the live shopping boom

from Female Founder World · host Female Founder World

Jasmine, Nat, and Paige are back in the group chat digging into why Alex Cooper's beverage brand Unwell shut down right as her media company hit a $500 million valuation, and what that says about creator led consumer brands. They also unpack the Phia fallout, celebrity investing on cap tables, and whether creators owe brands deliverables once they've got equity. Plus, they break down Whatnot's $20 billion live shopping valuation and share this week's smart swap. Thank you to Omnisend for making this show possible! Use the code FFW35 at omnisend.com and get 35% off. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Aug 19, 2026

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Unpacking Unwell’s failure and predictions for the live shopping boom

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