I love fucking losing. I do laugh a guy. You're part of a generation that was protected from losing. You need to break the fuck out of it.
You got your perspective. This is the Gary Vee audio experience. Thank you, Brizzy. How are you guys?
Awesome. Thank you so much. Joss Withers. I saw your tweets.
I'm sorry. I got love for you. Anyway, please sit. Let's get into this.
So I asked him to flip the format. So instead of 40 minute keynote 20 Q&A, I decided to go 20 minute cute keynote 40 Q&A. The mics are lined up in the corners there. I highly recommend you get up now and start lining up so that you get your question because 80% of the people didn't get their question in Sydney.
So if you want a Q&A, that's where those are, please try not to block the people. So real quick, you know, I've been thinking a lot about a couple of things. And during an interview today, something kind of populated in my mind that really stood out that I want to start with, which is I've come to realize that so much is working for me because on paper, so much did not work for me as a child. You know, when you're born in a different country and you move and you immigrate, there's always going to be struggles within that.
And so I was born in the Soviet Union. We came to the US when I was three and, you know, I lived in a studio apartment with multiple family members. It was not glamorous. I had to learn the language and at five and four and five years old got picked on quite a bit for not being able to speak English.
I was an all time atrocious student, which meant my teachers and the parents of my best friends basically shit on me and told me I wouldn't be successful. I was not ridiculously physically gifted for athletics, so I wasn't dominating in sports. And so when I think about what makes me happy, forget about financially successful, because to be very frank, something that I've decided I'm going to spend the next 80 years of my life on is I genuinely think as a society, we have to redefine success and dramatically start downplaying money and start playing up happiness. I am, I appreciate that.
And I, and I really mean it, by the way, no question to me. One of the reasons I think I'm a successful entrepreneur is because I love the game, not the trophies that come from winning the game. And I think that a lot of people are chasing money because they want to buy shit to conceal insecurities and unhappiness because we're so worried about judgment from everybody else or to prove to everybody else we're winning. And it's completely fucked and we need to completely transform it.
And I'm thinking a lot about that. But on that note, all that losing as a kid made me not fear it. The, the enormous reason I'm going to rant for another 1650 seconds and tell you to produce an ungodly amount of content on Facebook, Twitter, LinkedIn, Instagram, YouTube, podcast. I will rant and I will push and I will prod and I'll come up with four classic analogies and two new ones because I love improv.
And I'm going to basically try to will down your fucking throat the thought that you need to put out pictures, video and written word on the internet on this device at scale, because the fact that we get to be humans during this internet era where you get to post shit for free and get free distribution and yes, eventually the organic reach of the algorithm goes down and everybody fucking cries about it. But let me remind all of you, it's fucking free. I will sit here and pound that message down your throat. I will talk about self-awareness, how you have to be good and figure out what you're good at.
Are you comfortable in front of a camera? No, no big deal. Audio clip it. Great.
You're not good at that. Right. I don't care how you do it. I definitely don't think you should do it like I do it.
I do it my way. But if you are not producing content around your business or whatever you're trying to achieve by being here, you are in a place where you will continue to lose leverage while the person that does produce content for Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube, they will continue to gain leverage. It's as simple as that. Everything that has happened in society around the human race over the last forever years has been predicated on communication.
Everything that you're talking about in your life, parenting, politics, business, entertainment is completely predicated on contextual, contemporary communication. Everybody, I hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting.
Let's keep going on this show, but follow the podcast. We'll make my mom super happy. And I have really nothing else to say. I can literally fucking leave the stage right now and feel good.
I mean that. I couldn't be more passionate around getting everybody to understand that wherever we go with the Q&A right now, it's all going to lead to one thing, which is do you understand yourself and what you're trying to achieve? Are you in a place where you actually started the process of not worrying about what your parents or your friends or your spouse thinks about you? And once you get into that good place, you will not fear to post content.
I do not fear posting content of me taking a Saturday and garage sale and buying something for $4 and selling it for $8 and having enormous joy in that. Even though hundreds of comments on YouTube are, well, you lost money because of fuel and time. I don't give a fuck, Larry. I do not fear about putting out the content that I will put over the next month about everybody should invest in sports cards, because I think I'm right and I don't care if you think I'm stupid or it's a waste of time.
You can only start communicating and getting results for your business when you believe. The amount of people sitting in this room that actually don't believe in the shit they sell is devastating. You're selling it because you want money. You know how many people right now are a cannabis and cryptocurrency expert?
And five minutes ago they were a social media expert and a week ago they were a real estate expert? You're fucking chasing. And I don't think that's a good strategy. There is nothing passive about building wealth.
There is no fucking system. There's no fucking shortcut. It's a fucking marathon. I fucking work every day for 15 years before I put out a piece of content in my life.
You're not getting there quick. Nobody's fucking inventing Uber in this fucking room. We need to quantify what's happening here and what's happening here is we are ridiculously lucky to be living right now because our grandparents didn't have the ability to have the internet in their pocket. This computer that I'm holding in my hands is more powerful than the computer that Ronald Reagan had running America in the 80s.
That is insanity. We have completely not contextualized the opportunity. The other thing that we have not contextualized is time. If there's been any breakthrough in my mind over the last half decade, it's oh shit.
My ability to contextualize time slightly better than the masses is why I'm so happy. Of course I can be patient when I think 43 is young as fuck. You know how many people are sitting here at 28 fucking nervous as shit thinking they missed their moment? We need to contextualize time.
When you start thinking in long terms, how many people under 40 in this room raise your hand? When you realize that you're going to live two more full lives? Two more. What you've just lived up to this moment that you're going to do that two more full times?
All of a sudden not getting results tomorrow feels a little bit more palpable. We lack patience. We lack patience which leads to shit behavior because you're looking for a quick score. It's the same old shit.
Business is no different than fitness. Business is no different than fitness. You want to get more fit, eat healthy and work out. But nobody wants to fucking do it because fucking chocolate and sleeping in is fun.
And celery and fucking treadmill sucks shit. The reason so many people don't like my content is I've got no fucking quick move for you. I don't have it. I have no interest in selling you anything or giving you some fucking trick or fucking pandering and showing you how good I have it so you want it like me.
Here's what I know about entrepreneurship. It's lonely as fuck. This game is lonely. You know what entrepreneurship is?
You're on at all times. I've got five offices globally and right now there might be a leak in the Singapore office and that's my fucking problem. Right? It takes a lot of work.
It takes a lot of work. And it takes a long, long, long time. We are now in the era where entrepreneurship is cool. For everybody who is 35 and older, we grew up when it wasn't cool.
For everybody who's 25 and younger, people like me seem cool now. We were fucking dorks in the 80s. And you have to understand. That's fine.
But what makes me fearful of is the following. Unless you love your game, somebody else who loves it more is going to work harder and smarter and beat you. Please understand that self-awareness and patience are their foundation of a happy successful business and there are words that are not being talked about at all. You know why so many people here don't have the Instagram following they want or aspire to?
It's because every fucking piece of content you put out is selfish, not selfless. You care about how many likes. I'm so fucking pumped that the likes are gone in this country. It's the single best thing.
It really is. You're pandering to short-term metrics and putting out shit that you're not even happy about because subconsciously you know it will do better than the shit that you actually want to talk about. We're living in really interesting times and I come here this evening with one specific agenda, which is unless you are 100% committed to your audience and playing a ridiculous long game, you are going to become more and more vulnerable every day because people that are are going to put out content. Do you know how many fucking scam artists I fucked up by giving out all my information for free?
There is no $8,000 ebook with me. And that is what is going to happen everywhere. Whoever brings the most value is going to win. And unless that's your framework, you will become vulnerable.
And I highly recommend you heed this call. I highly recommend it. How many people here have more than 10 employees? Raise your hand.
Really interesting subject for me. I've been spending a ton of time on. It's amazing to me, for whatever reason, DNA-wise, how I believe that I have 1,000 employees and that means I work for 1,000 people versus they work for me. I'm watching enormous mismanagement at people with employees.
How do I motivate my employees to care like me? You don't. You want your employees to care like you? Give them equal equity like you have.
You know, I'm watching all these patterns and it's just really exciting for me to try to get people to understand what's happening and what the opportunity is. And that, my friends, is we are now finally at maturity of the Internet. People have it on their phone 24-7. We are at scale.
We're in the mix now. This is real life. This is secondary. You don't like it?
Sorry. But that is how it's playing out. And unless you are good at this, you become unbelievably vulnerable. So let me sneak in some tactics before I go into Q&A.
Couple things that are just important and I know a lot of people look to me for. I never know what's next. You know, inevitably somebody's going to ask me, Gary, but what's the next platform? You're always the right.
I don't know. I just know what's current. And a lot of times that feels like I'm predicting, but all I'm doing is moving quickly in the reality. Here's what I can tell you is going on in Australia, specifically.
If you are not producing an enormous amount of content for LinkedIn, you are missing out on Facebook 2011. Regardless of your B2B or B2C, whether you sell bikinis direct to consumer or you have a consulting firm, if you are not producing content right now for LinkedIn, you are missing a monster opportunity. The organic reach of just posting on LinkedIn as if it was Facebook nine years ago is at a level that I haven't seen since Facebook. I couldn't recommend it more for every single person here regardless of your business.
It has gone away from being a recruiting tool to a content microphone. Number two, influencer marketing. It continues to be one of the most underpriced executions in the world. It's gotten much shorter.
There are absolutely people with huge followings that are now overpriced, but the long tail of influencer marketing is a remarkable arbitrage, and I highly recommend you get more educated on that environment. TikTok. TikTok is fascinating to me because I keep watching people make the same mistakes over and over. Literally the same person that shit on Instagram seven years ago saying it was for their kids and then tried to catch up two years ago is shitting on TikTok right now saying it's their kids.
Whether TikTok becomes something as big as Instagram and mainstream for all ages, I'm not sure, but it is at such scale at this point. And enough people over the age of 20 are going on the platform at scale that now for this entire room, if you're a 67 year old lawyer, I want to know what the fuck your TikTok strategy is. And so for me, everyone's always looking for it's amazing. They want the answer and then when you give it to them, they want to push against it.
It's right in your face. I highly recommend you start auditing and spend five to ten hours on TikTok. Consume, you'll see plenty of dumb shit, plenty of liping and dancing and music, but be thoughtful, search your hashtags and see what's in there. This takes work.
I spend all my hours listening. It seems like I'm always talking. It's because I spend every second. You don't see me listening.
I watch. Those three observations are tried and true. I will, as you know, how many people here consume my content? Thank you.
I will, like you've seen me do, replay this exact video in nine years, basically with a headline of Brizzy, I fucking told you why didn't you do it. This is what's going to happen. So please heed those three opportunities and get educated. If you, look, why the fuck are you here?
Look, if you're here for some reason, which is I assume you want something good to happen after you fucking allocated this day. For me, if you've allocated this time, which I'm so humbled by to listen to this information, I'm desperate to figure out how to get you to do something with the information. To be in a place where you want more for yourself, whatever that may be, happiness dollars, I don't get to judge you, do you? Please do the ten hours of work that I just asked you to do to actually read and watch on those three executions and do something.
My friends, you can't read about push-ups. You have to do them. You can't read or listen to what I'm saying. You have to do it.
And that's what got me over the last three years into this part of it. I couldn't understand five or six years ago when I was handing you the keys why you weren't dropping, driving that car. And what I ended up realizing was it was all up here. There's a stunning amount of fear in this room about putting out content.
How you look, what you're going to say, what are the comments going to say? Just a crippling amount of inaction because of the fear of people's opinions that you don't even know. And even worse, opinions of the people you love the most. And so for me, that has become an incredibly important place for me to focus on.
So for me, I just have no interest in being half-pregnant. I have no interest in being stuck in the middle. There's only two things for me. The macro, which is why are you living your life based on other people's opinions?
And then the micro. What are the tactics? The individual executions that actually get you to what you want. The biggest thing that I would love for this room to start doing is to start really thinking about the notion of being great at producing written words, audio and video per the ten platforms so that it's contextual to the platform.
I just pushed a lot of you to do LinkedIn. Looking at this room, 11 of you will do it. Of those 11, if you're listening right now, remember this, when somebody's on LinkedIn and going through the content, they're in a business mindset. When they're on Instagram, they're on an entertainment mindset.
So the way you convey your message is extremely important. The adjectives you use, the analogies you use, the examples you use, it has to base on the psychology. Every one of us is in a different place when we're on different platforms. You have to pander, you have to be contextual to that.
So whatever you have to say about what you're doing, make sure you're being empathetic and strategic to how they're thinking when they see it. That is why I do well on each platform. I strategize around the content in reverse engineering, the psychology, in the same way that I'm trying to do that as I'm on this stage right now. What, for an audience that has so much content that they've consumed from me, can I say right now?
It's why I took 40 minutes and switched it, because you can hear this shit every fucking day because I'm consistent as fuck. But what I get to do right now is use the Q&A to be contextual as shit. Thank you, Brizzy. I'm ready for questions.
What's up, bro? Yeah. Is it on? Yeah, it's on.
What's your name? How are you doing? I'm Greg Campbell, co-founder of Flexin, our digital growth agency. I had the opportunity on Tuesday to fly down and hang out with Grant Cardone for a couple of hours and got to interview him.
And I asked him this particular question, and believe it or not, probably for the first time, he actually stopped and paused and actually had to think of an answer, and I wanted to ask you the same question. So imagine Mark Zuckerberg slides into your DMs. He says, hey, Gary, what's up? You're like fucking hustling.
He's like, of course you are. I want to ask you one thing. And he says, Gary, I want you to take over Facebook tomorrow. Good.
And you can post one post that every single user on Facebook will see for the entire day. What would that post be? How can I help you? And why?
Because I want to help. I didn't have to fucking think. I don't have to fucking think, fellas. When your framework is selfless, the answer is easy.
When your framework is selfish, it's hard. What up? Hi, Gary. I'm Michelle.
I'm from Selfie Frames Australia. It's nice to meet you. You too. I started the business as a little side hustle, basically to pay debts and tax bills.
I stumbled across you and you gave me a kick in the arse to realize that it can be something bigger than just paying off shit. Great. So I've just got this whole move from just shitty life paying off bills to, holy shit, this would be a big thing. I like that.
With regard to your post on social media here saying, don't be selfish about it. Yes. I'm selling frames that are customized for parties and stuff. Okay.
How am I supposed to make that unselfish? How am I supposed to help people? You help people every day with the shit that you do. I'm selling frames for parties.
Easy. What's amazing is, think about the answer I just gave. You could just post, hey, I make frames for parties. But if you have any questions about parties in general, and now you may not have the answers.
But you just have to start with what else can I give you within the framework of my ecosystem. The reason I built the biggest wine show on the internet in the mid 2000s was I wasn't trying to sell wine. I was trying to educate people about wine. And if I happen to sell wine, I was thrilled.
By the way, that's the last thing. There's nothing wrong with being selfish. I'm selfish. I want to buy the New York Jets.
The value, though, is the punch line. When you slow it down and you play over 50 years, when you give more than you take, you end up with a fuckload. What you can do is start by asking a question. You can literally go back to your seat right now, take the camera on whatever you're posting on and say, hey, I've been telling you about the frames.
What do you guys want for me? What else can I be doing for you? What questions do you have for me? And then read those questions, and that will give you the insight to how you bring value.
I didn't know that I needed to talk about parent and kid dynamics. I just read all the DMs from the parents and the kids, and that led me to having an understanding that there was something there to talk about. Got it? Thank you so much.
How do you disagree with the status quo by raising your audience's heart mass without seeming like an old or a heckler or a troll? By ending up being right. Correct. Thank you for everything you do, mate.
And that's the punch line, right? To that answer, like, so many of the things I say at first are pushed against, which I respect. When you're innovating and pushing against the status quo, people are going to disagree with you. That's the nature of it.
I don't think that I deserve to be right. I just know that if I am right, over time it builds reputation. I get away with a lot more today than I did 15 years ago because of being historically correct. Hey.
Good day, Gary. My name's Ethan. I'm 19. I'm a union student at the moment.
And I've been following for years now. I love all the stuff you're doing with your cloud and dirty empathy, wine, brain media, all the stuff I love. I like the diversification really. Thank you.
My question really was, at this point, I know I'm young and patience is key. I've got a lot of different avenues I like that appeal to different morals and pieces I value. Okay. How do you give that 100% to everything?
Or because I feel like I'm giving 20% to five different things to add up to it. I probably, you know, listen, there's a lot of ways to do this, right? So the way I stay focused is by not being focused. That's my DNA.
I need a lot of stimuli and my big game is if I'm throwing 30 balls in the air, if eight fall, A, I don't care about your collective judgment that I had eight things fail and I still have 22 balls in the air. That's what works for me. I have tons of people, I surround myself who are only good at having one ball and they crush that ball like crazy. And that's amazing too.
What I would say for you is you can play both. You can try to go five times 20%, see what that does. You may learn during that time that you actually love number four and you decide to give that 80% and the others five. Yeah.
I'm just thinking at that point, I always got the fear of like I forgot 100% and I'm going to fuck up and then I've answered the question for you. You know where it's an issue? Yeah. You're thinking.
Yeah. I overthink. Bro, everybody overthink. Everybody's so fucking insecure about losing that they think, which makes them never do, which keeps them away from losing.
Reverse it and don't give a fuck about what people think about your loss and shit gets real fun. I love fucking losing. I do laugh a guy. You're part of the generation that was protected from losing.
You need to break the fuck out of it. Okay. Thank you, Gary. You got it.
Sure. My name is Alex. Alex. Firstly, I want to thank you because my opinion, you're the motherfucker man at the end of the 21st century, right?
Thank you. My question to you is as someone who's Slavic myself, I come from real old school, wog parents, right? In my gut, I know I'm getting everything, but how do I showcase that or keep their fear out of my mind when all they want is the traditional, get married, get a house, get kids. Whereas in my mind, I just want to figure it out and I've happily just quit my tent job.
I'm going to keep going after it until I figure it out, but you know what Slavic parents are like. How do you balance both but go after it all at the same time? By recognizing how sweet it is when you succeed on your own terms, how proud they'll be about you. Too many kids struggle with conflict with parents in the short term without realizing that parents always fall into line after you're successful and by also having the humility that if you're wrong, to admit that you're wrong 20 years from now and adjust.
You know what I mean? But listen, everybody at some level, whether they have good parents or bad parents, want to make their parents proud. It's a fucking inherent thing of coming out of somebody's body, right? It is.
When I say don't listen to anybody and go quiet, I mean everybody, especially parents, spouses, siblings, especially. But here's the key. When you just said Gary Vee, I think you're the motherfucking man. When people get caught, is they get too high on compliments and too low on insults.
Nothing makes me happier than when I read my comments where one post is Gary Vee, you're just hot air. Fuck you, right? And the next one's like Gary, you're fucking Jesus. You walk on water and I look at those two and I'm like this is why I'm going to win.
I can't hear either of them. Where so many of you are fucking up is you hear the cheering but you're crippled by the booing. You're addicted to the cheering but you don't want to hear the booing. I respect both equally, which means I can't hear either.
Either you're going to be right or they're going to be right. I feel the way you deliver your sentence that you're going to be right. I think you need to limit how much you listen to them. I appreciate you.
I'll see you soon. See you soon. Hey Gary, how are you? You lost your voice?
No. This is your actual fucking voice? It is actually there. It is my voice.
It's fucking rad. I know. I've been told that. I'm weirdly attracted to you.
That's fucking scary. Go ahead. I'm walking from the static ocean, Queensland. I've been playing for that too.
This is not your fucking voice bro. It is. It is fun. Alright.
So I work in OHS harders and Hoepa. I do lost him during my days. I work forarre. Alright, alright.
So I work with old people, I do that the full time job. That's the best. I work with 100 year old, 100 year old. And I find I have rewarding.
I agree. And a lot of people, I hate to talk about dad. It is fucking sick, scared, it is fucking that dad. So I want start talking about dad and having young people.
Coming to my field so I can get more young people into my field. So what advice do you want to give me. Talk about it. Who else are you?
Yeah, talk about it. You said you wanted to talk about it? My advice is to talk about it. You know, this is what I set my opening chant with, right?
Which is, have you been consuming my content? Yes, I have. Any confusion that I think you should be making content. The question is, why haven't you?
I have, yes. More. More. More.
You have a podcast? Tell the truth, because I'll fucking check and vote. I did I. You don't have a podcast next.
No, no, no, I did. I got Twitter. No, no, Twitter's not a fucking podcast, bro. The fuck are you talking about?
I don't have a podcast, no. Right, thank you. You need a podcast? I think I've made myself perfectly clear.
You post five times a day on LinkedIn? No. No, I'm not. I'm going to fucking check, so it'll blow you up on your, how many times do you tweet today?
To us. Cute. Brother, the answer is content. I got it.
You're one video away from striking a chord and having 20 million Australians know what you think about death. I got it. Keep yourself that chance. We need to stop playing in our own heads and we need to start playing in real life.
Make content. I got it. You got it. Thanks, guy.
You got it, brother. Gary. Bro. Dylan.
Dylan. I'll keep a long story short in respect to everyone else's time. I've been through the ring and nearly lost my marriage. Did lose a business, went back to working for someone, got the craps with that and have built out a business in sin because I found a certain, well, he probably found me, a guy on Facebook, a tenant to swear, and you know a lot of patience for people.
So, one, I just wanted to take this opportunity to thank you and I didn't want to have the regret with death that I didn't do that in person. Thank you. You've got no idea, mate. You've completely changed my whole entire fucking life.
Thank you so much. You're crazy. Thank you. The question, though, I have, unfortunately, because I went through that not so great period, I had a very young family at this one, and I think that period of time has actually damaged a little bit of the psychology of my son.
OK. And he doesn't cope well at all. With anything? Change is one of the biggest things he struggles with.
Yeah. We say we're going to do something and we change it midway through it, just reels on it. Understood. Have you got any thoughts?
Before you go any further, please don't just jump it into the thought that that period is what created that. It's super important that you don't over-judge yourself. It may have, but with all due respect, it may have not. That just might be a DNA trait from your great uncle, I thought I was a little bit like that myself, as well, when I was young.
Even better. So before you start this process of beating you the fuck up, one of the biggest things that I'm trying to figure out, and I'm super early, which is why I'm not talking about it, but before we worry about the judgment from the outside, most people are crippled by the judgment of themselves through themselves without realizing somebody else, put that judgment in them. So before we even allow the framework that your actions did that, I'd like to take a step back. Because the second you can take a little of that pressure off, it changes the way that you could maybe deal with it.
Yeah. You know? Also, how old is he? At 12.
What you have to do is love, and listen, you can't impose what you want him to be, you need to watch carefully, and react to what he actually is. If he doesn't like change, he may not be an entrepreneur, and guess what? That's amazing. I have no interest in my children being entrepreneurs.
I have interest in them loving what they do the way I love what I do. And whether that makes $4 a year or not, that's it. And by the way, I'm not going to give them any of my money either, so if they make $4 a year, they're going to fucking live on $4 a year. And guess what?
There's a lot of fuckers in this room making $40,000 a year that are way happier than the millionaires in this fucking hall. Thank you, Gary, I love it. I love you, too. Hey, what's going on, Gary?
Life is good, bro, great shirt. Thanks, man, man, myself. Nice. Hey, I'm three businesses at the current stage.
One's a nightclub. One's also a touring company. Nightclub's doing a gold year. The last three years have been gold.
Line up, absolutely out the door, smash packed. The touring's really good. Taught a tiger a few months ago. Sold out, it was good.
I sat at a cyclone for a couple years ago when I first met you, Gary, and I asked you, and you actually used that piece of content on your Instagram and other social medias. I know if I rang a bell to you then. But I basically asked you, I said, oh, my nightclub's called Shades. My touring company is called Shades.
Everybody's telling me, don't call your printing company Shades. You said, fuck them. I did that. It's now called Shades Custom Printing.
And things are going on good, man. I went from a little pop-up store inside, like a little marketplace sort of thing to now having a permanent store, all three businesses, man. So I have $4.5 million. I just want to say a massive thank you.
And also, can I take a selfie? So every time I go on to Shades Custom Printing Office, I've got a photo of you and me there. Just to say thank you. Come up.
Let me, while he's coming up, let me tell you what I remember about that question. And it's back to trying to make this valuable for everybody. Always pay attention to who's giving you the advice. What I remembered about your question, I remember it, was the people that were telling you to not call it Shades haven't built a business.
There's too many people here taking advice from people that have never done it themselves. I always like to take advice from an executor over an educator. You could save it. No.
Hey Gary, how are you? How are you? Yeah, I'm good, thanks. So, you know, I'm one of those talkers that say, like, I want to make a business and all that stuff.
And I've been doing a little soul searching and like, you know how every business you want to help you? And I do find like a lot of fulfillment when I like, you know, help people and like go out and do stuff for people. But at the same time, I'm kind of like perplexed right now because I'd much rather spend like an afternoon playing basketball than going to volunteer somewhere. So, I'm just wondering, am I like a hypocrite right now?
Or, yeah, I'm just trying to be... Like, you're just like fucking basketball. So, in terms of like, passion, then like... You should start a basketball business.
I'm being serious. Okay. Why do you want to have a business? Well, as a means to end, basically, but...
You could work somewhere as a means to an end. You know, that's the thing that I'm trying to really have conversations around. This new notion that everybody needs to have a business is laughable. Nine out of ten, you know, small businesses fail.
Nine out of ten people never even try to do a small business. It's hard. It's a talent. Everybody thinks like, now because of the way the internet works and entrepreneurship is cool, they're like, I'm gonna have a business.
That's like everybody's saying, I'm gonna play professional basketball. That's nice. But, you know, my intuition is you don't have to have a business. Right.
But also in terms of like, if you say your passion is helping people, but you'd much rather do something else. You can't look and help people 24-7 every day. Yeah, right. It's likely that playing basketball helps you help people.
Yeah, true. Yeah, yeah. All right. Good.
All right. Thanks a lot. Hey, Gary. What's up, bro?
I'm Bob from Brisbane. And, dude, I just want to say thank you for just being such an inspiration. To my generation and generation to come. It's fucking awesome.
Thank you. My biggest question right now is the fact that I completely agree with you. Like what you're saying, 100% do content and be in front of a long term. That's the 20, 80, 20 rule.
You do the basic clouds and dirt as you talk about. Biggest question is that not necessarily why don't we do it? Because there's a massive knowing doing it, especially as we get more information. It's more about how do we get shit done?
How can we make the rubber hit the rope and also stick to it? By liking it. Like, if you think it's a chore, you're fucked. You're like that one.
It's true, though. Like, if you're doing content hardcore, because I told you so, but you hate it, you're finished. Which is why I keep talking about self-awareness. This is why I'm so scared that I'm the pied piper for making content because I have a unique personality.
I want to remind people that there are plenty of people bigger than me more successful than me and just write incredibly well and don't make a single charismatic video in their lives. You have to make content that works for you. Does that make sense? That's why when I created in that interview with that kid, the document don't create.
It unlocked for so many people because they were crippled by being creative because they're not creative. But documenting was easy. It's why I like podcasts because you can have a guest on and just have to ask questions and their content is being made. So, ultimately, you just need to choose the shit sandwich you want to eat consistently?
No. You have to find a sandwich that doesn't taste like shit. Fair point. Fair point.
Thank you, Eric. Gary. Hi, guys. I'm just fucking love you.
You're a legend. And secondly, my question relates to TikTok. You kind of spoke about it a little bit towards the end there. But I was already in the line and it was too late to change my mind and not ask the question.
So, here we go. And the strategies in terms of TikTok, I am a sales coach currently and I want to start posting more on TikTok. I do Instagram and Facebook already. What do you recommend?
I would do 10 things the way you exactly do them elsewhere and watch them not work. I would consume a shitload of content on TikTok and see trends. And then I would mimic those trends in your interpretation. For example, one of the trends on TikTok is to actually film another phone of your content on a different platform and talk over it.
So, you could literally take one phone, play your sales video on Facebook and then record with another phone and talk over and say, hey kids, because you know what's younger. This is what I'm saying on Facebook. The version for you to practice now is this. See what I'm going?
You have to come up. You have to consume. The reason I always do well is I listen for hundreds of hours before I talk. It's not obvious to you because you're only seeing the talking part.
You don't see the 14 hours that I put in listening to TikTok content on the flight here. It's the same reason I'm going to crush sports cards. This flight here wasn't TikTok. It was sports cards.
You know, eventually everyone's going to be like, how are you right about soccer and wrestling and basketball cards? It's because I read for 14 hours the sale prices on auctions on those categories and then read articles and then went on Twitter and searched for people talking about. I put in the fucking work. You don't need me to give you the strategy for TikTok.
Go live in TikTok for 100 hours and you'll figure it out. Thank you. You got it. Gary, what's up?
My name's Honey. Honey? Yes. So, I've just on my first client doing social media marketing.
The first thing I did was buy a ticket to come see you. Okay. Thank you. I realized I actually knew this before I got here, but I'm a very little fish.
I don't know shit. That's actually really exciting because I actually gave my number to someone who has a global digital marketing agency just an hour ago. Good for you. My question will, I just want advice.
Okay. I just recently became a single mom and my son is three. Okay. Well, on this journey, I guess I'm fucking terrifying because I'm also very excited.
That's good. Just any piece of advice one. First of all, everything I hear feels really good to me. You know, I think it's natural if you're a single mom with three-year-old who's starting a business to both be excited and to be fearful.
But let me promise you this. Showing your child how to live versus telling them how to live always works out in the end. So any moment that you feel, you know, selfish or guilty that you're putting into the business and not the three-year-old pays out more dividends than a lot of parents feel at the time. So I would just tell you to not over-judge yourself during this process.
Thank you so much. You're welcome. Super true. Gary, my man.
My name's Sanjay. How you doing? Really well, man. It's like a lot of people in here.
But at the end of every day, I'm absolutely exhausted. No energy left. But I noticed there's someone from North like yourself. You guys think to generate more energy the more you work and all you get.
How do you do it? How do you get that energy left? I fucking collapse when I walk in. Like when I walk in at 11 or 12 PM, I'm asleep within eight seconds.
How are you bringing all that energy all day? Where's it coming from? I really like what I'm doing. You know how much energy I had in school?
Dick. I think the more you like it. And listen, there's also like, you know, that's like me asking you how you have a great head of hair. Like at some level, some people just have DNA.
Like I've always had a fuckload of energy. That's just what I was given, right? So I also think for me specifically the combination of natural energy that was handed to me with whatever chemical infrastructure I have plus genuinely liking what I do, that's how. So you say the passion and the love is where you get the energy from?
Bro, every single person that chases cash over loving the process ends up far less happy than people think. All of them. That's my answer. I'm on it, man.
Thank you. You got it. Hi, Gary. How are you?
I'm good. How are you? Super duper. It's good to hear.
Thank you. Come to me for IT advice. Right. And I'm a software tester full time.
Okay. And I have my part time web design business because my family wanted me to make them websites. Understood. And I also have a ton of ideas.
Good. But I don't know if I should do all of them at once. Or should I just focus on one idea. What sounds more fun?
All of them. Do that. Okay. Thank you, Gary.
You're welcome. I really think that a lot of people are like me and want to do all of them. And people that tell you to focus on one are people that are successful at focusing at one. You know, and I'm successful at focusing at a lot.
I just think you should see your intuition through. And if you learn that you, I'm good at it. A lot of people suck at it. The best way to know what to do is to pick one, do it.
Obviously if you pick focusing on one, you'll never know if you're good at focusing on five. If you pick focusing on five and you fuck up, you know to go focus at one. It's how I think about employees. Hiring is guessing.
Firing is knowing. So I spend very little time hiring. The answer is pretty much yes. And that's where I think I flip a lot of things in the way that people do things.
That's worked for me. I see it working for others. Hey. My name is Liam.
It's funny you mentioned education before because my initiative supports young teachers. And hopefully making them not like the teachers that you might have. We're getting to a stage now where we're dealing with bigger, more established organizations. Some are linked to the government.
When I've been dealing with them, the opinion has been very anti-technology, very anti-social media. Of course. When I talk to them, they were static web pages with no interactivity, no Instagram, no Facebook. But we have to work with them to get bigger.
And they're almost seeing my opinions as like a branch or something along those lines. That's exactly what they think. What would be your advice to help deal with an industry that's inherently negative about social media promotion? Not be at the mercy of it like you are now.
You've built a model that relies on them. Right? Yeah. I recommend not to.
Otherwise, you have to play by their rules. Which means you will get frustrated and quit eventually anyway. So I would reframe the model to have leverage outside of them, not play within them. Now that's a fucking brain twist for you because you're like fuck, that means I have to start all over.
That's what I'm actually telling you to do if you're frustrated by it or eat the shit sandwich for the rest of your life because you chose to play within their fucking old school bullshit framework. Well, conversations are kind of just beginning, so I'll tell them that. I mean, you know where those conversations are going to end. Innovation is inherently against education.
Education is built on the foundation of memorizing information in a world where information is at your fingertips. That's a problem. We don't give a shit when it fucks up retailers and we have new internet retailers, but we're awfully romantic about education. Education's framework is broke.
The internet fucked it. That's not something I or you have anything to do with. But if you choose to play within it, you choose to play within it. It's like kids that always hit me up like Gary, my parents are forcing me to go to fucking school.