Unreal Digital Group x Hana Jacover: Lifting Others as You Rise

In this episode, we sit down with Hana Jacover, former director of demand generation at MadKudu and current director of marketing technology at Unreal Digital Group. Hana shares her insights on the democratization of data in today’s marketing efforts and the importance of making data accessible to drive powerful insights. She also offers her unique perspective on leadership and the idea of leaning into authenticity to create communities. Hana firmly believes in the idea of “lifting others as you rise” and fostering an environment of sponsorship to give others opportunities. This episode is insightful and engaging — exactly the type of conversation needed for that extra ounce of motivation!Guest BioHana Jacover, former director of demand generation at MadKudu and current director of marketing technology at Unreal Digital Group, has spent the majority of her career working agency side, focusing on driving demand for various B2B clients. Today, she largely values building and managing meaningful relationships in the workplace and being a servant leader. She’s spent a great deal of time on self-discovery to find the true intent of her life, which today involves a great deal of DEI work to create more inclusive and equitable spaces for people of color. Key Takeaways:What’s the best way to build community? Hana shares her thoughts on navigating shared experiences and owning her own unique story.We learn what it means to leverage empathy to be a servant leader.Hana shares some of the organizations she’s passionate about, including Black Marketers Association of America and Women in Revenue.We discuss the difference between mentorship and sponsorship.