Unstoppable: Scaling Success and Rewiring Mindset with Jess Williamson

In this episode of Core and Commerce, host Perry Howell sits down with award-winning mindset and business mentor Jess Williamson—TEDx speaker, author, and serial entrepreneur who has scaled five businesses across e-commerce, agency, travel, and personal brand, exiting and selling internationally along the way. From launching a global bikini brand at 22 with $15K in savings to hitting rock bottom with negative $2 in her bank account, Jess shares the unfiltered realities of entrepreneurship—the burnout, the bold decisions, and the mindset shifts that made sustainable success possible. Together, Perry and Jess unpack: - Why most women undercharge—and how to confidently raise your prices - The subconscious beliefs that quietly cap income and growth - How to challenge “paper walls” and move faster toward what you want - Scaling without sacrificing your health, relationships, or identity If you’re navigating growth, craving more freedom, or ready to own your value at the next level, this conversation is for you.   Chapters 0:00 Introduction 1:45 Jess's First Business at Age 5 4:25 Challenging the Norm in School and Corporate 11:00 Building a Global Bikini Empire 16:44 Rock Bottom: The Negative $2 Moment 25:14 From Corporate to Coaching Women 34:05 The 10x Pricing Challenge 41:40 Rapid Fire Questions 45:28 Looking Ahead to 2026   Core & Commerce is the space where ambition meets wellbeing. Hosted by Perry Howell, marketing leader, wellness founder, and media powerhouse - and inspired by her own journey of redefining success, balance, and health. Bringing realness to wellness, each episode goes deep in honest, unfiltered conversations with the founders, creators, and innovators moving the wellness world forward. If you enjoy the show, subscribing, rating, and leaving a review makes a real difference. It helps the podcast reach new listeners and allows me to keep creating intentional conversations like this one.   Subscribe to Core & Commerce on all platforms: YouTube: https://www.youtube.com/@UCV1IYtabu3mc3SGxRDc5EiA Apple Podcasts: https://podcasts.apple.com/us/podcast/core-commerce/id1858299411 Spotify: https://open.spotify.com/show/4VO0pBexqGMMCNM3kXnafC?si=6Uk3WZRaSMy-s2wa2l5F4Q   Follow Core & Commerce: Instagram: https://www.instagram.com/coreandcomm/ TikTok: https://www.tiktok.com/@coreandcomm   Follow Perry Howell: Instagram: https://www.instagram.com/perryhowell/ LinkedIn: https://www.linkedin.com/in/perrymhowell/ Website: https://www.perryhowell.com/ TikTok: https://www.tiktok.com/@perryhowell_ ShopMy Episode Look: https://shopmy.us/shop/perryhowell Amazon Picks: https://www.amazon.com.au/shop/perryhowell?ref_=hype_hm_sf_e   Follow Jess Williamson: Web: https://www.jessicawilliamson.com.au/ Instagram: https://www.instagram.com/jess.williamson8/ TikTok: https://www.tiktok.com/@jess.williamson Spotify: https://open.spotify.com/show/1XypRsRBMUmy5gZrFwYN19 YouTube: https://www.youtube.com/@jess.williamson Facebook: https://www.facebook.com/jess.williamson8 Purchase Her Book: https://www.jessicawilliamson.com.au/unstoppable-success-book