Unwell Post-Mortem | US Spend: TikTok vs Target | Savannah Bananas x Frozen

Alex Cooper is shutting down Unwell Beverages and we run the post-mortem, American spending on TikTok Shop in July topped what people spent at retailers like Target and Costco, the Savannah Bananas go frozen IRL, and Burger King revamps the Whopper to overtake Wendy's in the burger wars. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts Chris Orzechowski (Owner, Orzy Media) and Kyle Hency (Co-Founder & CEO, GoodDay Software) join Chris Hall and Colin Dougherty.ON TODAY'S EPISODEJason Levin — Founder, MemelordWe dig into building a meme-marketing SaaS that raised a $3M seed from Slow Ventures and Balaji Srinivasan — shipping the first version on Bubble with no coding ability and growing it to $100K ARR, the single biggest tell that a brand's meme was made in a marketing meeting, where the line sits between a meme that builds a brand and one that gets it ratio'd, the 30-day playbook to start, how a product physically ends up inside a trending meme template, and AI-generated versus human-made memes.Jordan Menard — Founder, Motif Digital & Instant HydrationWe dig into going from agency owner to his own client — launching Instant Hydration into the most crowded category in DTC and scaling past 2M orders — the "Natural CAC" framework of scaling into the price Meta wants rather than fighting it, why he dislikes manual bids against Meta gospel, what building his own brand taught him about his agency clients, spending $100K+/day of his own money, and whether DTC-first is still right for a consumables brand in 2026.ALSO ON THE SHOW- The best hoodie ever- A US Treasury boat auction- The mini-mancave double decker- YC turning builders into formidable founders- Real American Beer lands the Air Force- Petite Keep hits #368 on the Inc 5000-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693