EPISODE · Jan 30, 2024 · 47 MIN
Urban Outfitters
from Unboxing Ecommerce: Operations Behind Online Brands · host James Marks and Jennifer Yates
James and Jennifer order from Urban Outfitters and James falls apart.Why Urban Outfitters? They are a sophisticated family of demographic-oriented businesses.Research included these sources:URBN: https://www.urbn.com/homeWikipedia: https://en.wikipedia.org/wiki/Urban_OutfittersFinancial Times: https://markets.ft.com/data/equities/tearsheet/profile?s=URBN:NSQGlobal Data: https://www.globaldata.com/company-profile/urban-outfitters-inc/Salesforce Buys Krux for $700 Million: https://www.businessinsider.com/salesforce-buys-krux-for-700-million-2016-10Skimlinks is acquired by retail marketing platform Connexity: https://techcrunch.com/2020/05/28/a-12-year-journey-ends-as-skimlinks-is-acquired-by-retail-marketing-platform-connexity/Taboola Completes Acquisition of Connexity: https://connexity.com/taboola-closes-connexity-acquisition/ Sites Mentioned:UO MRKT: https://www.urbanoutfitters.com/uo-mrkt-faqsRakuten - https://www.rakuten.com/: Cash Back, deals and shopping rewards on the world’s largest selection of products and services.Clarity by Microsoft - https://clarity.microsoft.com/: Clarity is a free tool that captures how people use your site. Setup is easy and you'll start getting data in minutes.Qualtrics - https://www.qualtrics.com/: Experience Management (XM) software.Krux (now Salesforce Data Cloud for Marketing) - https://www.salesforce.com/products/data-cloud-marketing/?mc=DMP: Activate your customer data with Data Cloud for Marketing.Skim Links - https://skimlinks.com/: Skimlinks affiliates product links from commerce content._______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com
What this episode covers
James and Jennifer order from Urban Outfitters and James falls apart. Why Urban Outfitters? They are a sophisticated family of demographic-oriented businesses. Research included these sources: URBN: https://www.urbn.com/homeWikipedia: https://en.wikipedia.org/wiki/Urban_OutfittersFinancial Times: https://markets.ft.com/data/equities/tearsheet/profile?s=URBN:NSQGlobal Data: https://www.globaldata.com/company-profile/urban-outfitters-inc/Salesforce Buys Krux for...
NOW PLAYING
Urban Outfitters
No transcript for this episode yet
Similar Episodes
Feb 4, 2026 ·18m