US Election: American values and consumer sentiment

Culture and brand experts at Mintel explore consumer sentiment during the US election season, focusing on the stress and anxiety consumers are currently experiencing. How are brands navigating political engagement? Listen now to find out more about the evolving relationship between consumers and brands in a politically charged environment.Disclaimer: This content does not endorse any political party, candidate, or stance in the 2024 US presidential election.Browse Mintel’s Cultural and Identity research and buy a report here, and get in touch with our consultants to learn more.Head over to Mintel’s LinkedIn to share your take on what brands should do to engage consumers, and visit mintel.com to become a member of our free Spotlight community.Host: Lynn Dornblaser, Client Advisor, Mintel.Guests:BJ Pichman, Principal Consultant, Mintel Consulting.Lisa Dubina, Associate Director for Culture and Identity, Mintel.

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This episode was published on November 1, 2024.

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