EPISODE · Sep 1, 2026 · 8 MIN
US FTC Sues Amazon Over $20bn in Rigged Advertising Manipulation
from My Amazon Guy · host Steven Pope
Send us Fan MailFTC sues Amazon over advertising practices, alleging hidden ad surcharges that raised Sponsored Products auction prices for sellers. The Amazon advertising lawsuit covers second-price auctions, PPC bids, ad relevance, winning bids, and allegations involving more than $20 billion. The video explains Amazon’s response and what the FTC lawsuit could mean for Amazon sellers, PPC costs, and sponsored ad pricing.Sellers watching PPC costs eat into margin should have their bids, targeting, and wasted spend checked before another auction change costs them more: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAdvertising #ftc #amazonnews Want free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 – FTC Sues Amazon Over Advertising Prices01:38 – Amazon Responds to the FTC Advertising Lawsuit03:20 – How Amazon Advertisers Set PPC Bids04:58 – Amazon Sponsored Products Winning Bid Data06:18 – Why the Highest Amazon PPC Bid Does Not Always Win07:24 – What the FTC Amazon Lawsuit Means for Sellers-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Send us Fan Mail FTC sues Amazon over advertising practices, alleging hidden ad surcharges that raised Sponsored Products auction prices for sellers. The Amazon advertising lawsuit covers second-price auctions, PPC bids, ad relevance, winning bids, and allegations involving more than $20 billion. The video explains Amazon’s response and what the FTC lawsuit could mean for Amazon sellers, PPC costs, and sponsored ad pricing. Sellers watching PPC costs eat into margin should have their bids, t...
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US FTC Sues Amazon Over $20bn in Rigged Advertising Manipulation
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