Use Empathy To Generate Engagement With Maria Ross

Leading US empathy and brand expert, and author of the best-selling book: The Empathy Edge, Maria Ross discusses with Jane how empathy is the critical ‘edge’ that all businesses need to succeed. Furious customers? Missed deadlines? Failed products? The problems your business faces may stem from one issue: lack of empathy. Being empathetic in business means seeing the situation from another’s perspective, and using that to shape your leadership style, workplace culture and brand message. Maria discusses why your business needs to cultivate more empathy now, and shares the habits and traits of empathetic leaders who generate more productivity, loyalty and success. She gives practical tips, big and small, for how to align your mission and values and hire the right people, cultivating a warmer and more innovative workplace culture. Finally, she discusses how to build your empathetic brand in an authentic and proactive way, and shows how doing so results in happier customers, innovative work cultures and increased profits. Advising businesses of all types, Maria has proven that empathy is not just good for society―it’s great for business, and will transform you at a personal level, too. (Connection Central) ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives.  Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML Discover Jane’s Ideal Client Success Accelerator Programme here: www.idealclientsuccess.com/masterclass