Using a DSP to Help Plan Your Attraction's Digital Marketing

An episode of the The Marketing Attractions Podcast podcast, hosted by attend, titled "Using a DSP to Help Plan Your Attraction's Digital Marketing" was published on December 4, 2023 and runs 30 minutes.

December 4, 2023 ·30m · The Marketing Attractions Podcast

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Summary

We talk with a DSP rep to get the most up-to-date approaches on how to use a DSP to plan your next programmatic ad campaign. We discuss... What media channels attractions can really buy programmatically in 2024. A few tactics to buying streaming TV and radio on a local level. What you can't buy with a DSP (Meta, YouTube) Why it's important to communicate with your DSP rep and/or campaign manager as you begin to plan your digital media budgets, strategies and tactics.&nbs...

Episode Description

We talk with a DSP rep to get the most up-to-date approaches on how to use a DSP to plan your next programmatic ad campaign.

We discuss...

What media channels attractions can really buy programmatically in 2024.
A few tactics to buying streaming TV and radio on a local level.
What you can't buy with a DSP (Meta, YouTube)
Why it's important to communicate with your DSP rep and/or campaign manager as you begin to plan your digital media budgets, strategies and tactics.

This podcast is produced by Attend Media.

Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

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