Using a Marketing Approach to Improve Population Health

Changing behaviors is hard. Everyone resists change, even when it’s in their best interest to do so. You don’t have to look farther than the difficulty healthcare leaders are having convincing people to stay at home to stop the spread of the COVID-19 virus or persuading patients to adopt healthier lifestyles to prevent the onset of disease complications. The team at Bridgecom applies technology, discipline and an approach that uses well-established marketing techniques to change patient behaviors.    In this interview with Dan Ablett, President at Bridgecom, we discuss the key elements in developing an effective patient engagement campaign - one that combines technology with an iterative approach. Watch and learn: (a) How to be agile and targeted in your patient outreach (b) The impact a system can see before and after implementation of a campaign approach (c) How screening rates increase following targeted messaging (d) The necessary foundation you need for repeatable, scalable change (e) The step-by-step process for turning data into population health campaigns   Learn more about Bridgecom here: https://www.bridgecomsolutions.com/