Using ads to monetize your podcast with Heather Osgood | Ep 66

Podcast ad revenue has topped $2.4 billion in the U.S. But securing sponsors that truly fit your show isn’t as easy as flipping a switch.   Heather Osgood, founder of True Native Media, returns to share insider strategies for turning your podcast into a revenue-generating powerhouse, without sacrificing audience trust.   In this episode, you’ll learn: Why host-read ads still reign supreme, and when to layer in programmatic ads The one audience size threshold that changes everything about monetization How health & wellness podcasters can ethically navigate supplement sponsorships Smart strategies for small shows to start monetizing (even under 5,000 downloads) Dynamic vs. baked-in ads: how and when to use each for maximum revenue How to build long-term sponsor relationships (hint: it’s about much more than impressions) Why advertisers are treating podcasts more like influencer partnerships—and what that means for your pricing ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us! ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/ 🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links 💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ Connect with Heather: Website: https://truenativemedia.com/ LinkedIn: https://www.linkedin.com/in/podcastadvertising/ If you enjoyed this, you might also like our previous episodes: How to create a valuable podcast you can sell someday with Heather Osgood | Ep 39 https://shorturl.at/DUu3e   Unveiling the pros and cons of podcasting for new hosts with Katie Fogarty | Ep 04 https://shorturl.at/BlTKG 💌 Questions or want to say hey? Reach us at [email protected]