Using AI responsibly in digital marketing and podcasting | Sarah McDowell

Jack Chambers Ward welcomes returning guest Sarah McDowell from The SEO Mindset Podcast to discuss AI and LLMs and how they’re responsibly integrating them into their work processes.Jack & Sarah share AI usage stats, note the split between adopters and non-adopters, and cover concerns including environmental impact, big tech/data issues, hallucinations and fabricated reporting, and the need for clearer disclosure when AI is used.They describe practical, cautious uses of tools like Descript and Riverside for transcription, clip creation, repurposing, research, and rewriting emails, stressing AI as a tool that still requires human review.🎟️Get your tickets for the LIVE podcastFollow Sarah:The SEO Mindset podcastFollow Sarah on LinkedInResources:https://www.wearetenet.com/blog/llm-usage-statisticshttps://masterofcode.com/blog/chatgpt-statisticshttps://www.elon.edu/u/news/2025/03/12/survey-52-of-u-s-adults-now-use-ai-large-language-models-like-chatgpt/https://www.searchenginejournal.com/seo-pulse-ai-mode-hits-75m-users-gemini-3-flash-launches/563725/https://techcrunch.com/2025/07/23/googles-ai-overviews-have-2b-monthly-users-ai-mode-100m-in-the-us-and-india/https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q4-2025/Time stamps00:00 Welcome and Guest Intro01:33 Weather Banter and Seasons03:36 Why This AI Episode04:35 Brighton Live Show Details08:03 AI Usage Stats Reality Check10:54 Adoption Curve and Attitudes16:00 Risks, Data and Hallucinations20:15 Disclosure and AI in Media22:46 AI as a Tool, Not a Replacement24:33 AI in Podcast Workflows27:09 Uncanny Valley and What LLMs Are28:29 Google Share Shifts30:32 Live Podcast Announcement33:00 Responsible AI Mindset37:46 AI for Transcripts42:28 Repurposing and Clips47:30 AI for Clearer Writing53:16 Key Takeaways Wrap55:28 Event Details Goodbye56:56 Final Outro Links