Using AI to Build Resilient, Sustainable Supply Chains

Send me a messageIn this episode of the Sustainable Supply Chain podcast, I’m joined by Jen Chew, Vice President of Solutions and Consulting at Bristlecone. We get into a practical, no-nonsense conversation about where supply chain sustainability and AI adoption really stand today — beyond the hype.Jen shares how the conversation around AI in supply chains has evolved from experimentation to meaningful implementation, with companies now systematically exploring real use cases like AI-driven sales and operations planning (SNOP). We also discuss the critical difference between traditional AI and generative AI, and why understanding that distinction matters when shaping supply chain strategies.One key takeaway: sustainability doesn’t have to cost more — in fact, when approached holistically, it should drive efficiency, resilience, and cost savings. Jen explains why organisations need to focus on building data readiness and upgrading their workforce’s analytical skills if they want to succeed with AI and sustainability initiatives.We also explore:How AI is already improving supply chain decision-making todayWhy sourcing strategies are under renewed pressure from shifting trade policiesHow to spot real AI opportunities versus over-hyped featuresWhat roles tools like DeepSeek and enterprise solutions like SAP Joule could play in democratising AIIf you're wondering how to future-proof your supply chain while navigating sustainability goals, regulatory volatility, and the flood of new AI tools, this is the episode for you.Listen now to learn actionable insights that could make a real impact.Support the showPodcast supportersI'd like to sincerely thank this podcast's generous Subscribers:Alicia FaragKieran OgnevGary LynchAnd remember you too can become a Resilient Supply Chain+ subscriber  - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one and give you access to bonus episodes of topical, timely supply chain resilience analysis.🎤 Looking for a keynote speaker on supply chain resilience, AI, and sustainability?I help leaders understand the forces reshaping global supply chains, from geopolitical disruption and climate risk to AI and real-time decision-making. Download my Speaker Pack: https://tinyurl.com/spkrpckFinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a message using this link.If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.