Using AI to understand 1000s of online reviews & align the company on what matters

from Now that's Significant · host Michael Howard

In this episode of Now that’s Significant, a market research podcast, we welcome on the show Horst Feldhaeuser, Group Services Director at Infotools and Alyona Medelyan, CEO and co-founder of Thematic. Horst and Alyona take the reins of this show, presenting their paper from the 2022 Research Association of New Zealand Conference: AI – friend of foe? Their paper delves into a joint project they were involved in, using AI to find insights from online reviews of Coca-Cola, the world’s largest soft drinks manufacturer. Enjoy the show

Episode metadata supplied by the publisher feed · Published Jul 18, 2022

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Using AI to understand 1000s of online reviews & align the company on what matters

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