Using Behavioral Science in Marketing – Nancy Harhut

Episode 96 of the Tech Marketing Trends podcast, hosted by Jakob Löwenbrand, titled "Using Behavioral Science in Marketing – Nancy Harhut" was published on October 20, 2022 and runs 33 minutes.

October 20, 2022 ·33m · Tech Marketing Trends

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Summary

In this week’s podcast episode, we'll talk to Nancy Harhut, who’s an experienced marketing creative as well as the author of the recently published book “Using Behavioral Science in Marketing”. We'll talk about how behavioral science can be applied to marketing and sales best practices, and how it can help you increase customer retention rate and boost profitability. Throughout the episode, Nancy provides some simple steps you can take today to improve your marketing efforts by understanding how people think and act when making purchasing decisions. “Sometimes the negative framing in marketing can get more response, since people are afraid of doing mistakes and missteps.” – Nancy Harhut. If you want to know more or get in touch with Nancy, you'll find more information in the links below: https://www.linkedin.com/in/nancyharhut/ https://www.amazon.com/Using-Behavioral-Science-Marketing-Instinctive/dp/1398606480

Episode Description

In this week’s podcast episode, we'll talk to Nancy Harhut, who’s an experienced marketing creative as well as the author of the recently published book “Using Behavioral Science in Marketing”. We'll talk about how behavioral science can be applied to marketing and sales best practices, and how it can help you increase customer retention rate and boost profitability.

Throughout the episode, Nancy provides some simple steps you can take today to improve your marketing efforts by understanding how people think and act when making purchasing decisions.

“Sometimes the negative framing in marketing can get more response, since people are afraid of doing mistakes and missteps.” – Nancy Harhut.

If you want to know more or get in touch with Nancy, you'll find more information in the links below:

https://www.linkedin.com/in/nancyharhut/

https://www.amazon.com/Using-Behavioral-Science-Marketing-Instinctive/dp/1398606480

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