Using customers as a source for ideas

from The Innovators Studio with Phil McKinney

Dateline: Amsterdam Segment 1: Using ethnography to identify ideas from your customers - Develop holistic view of the customer needs (e.g. transportation) - Expose and record "tribal knowledge" (things that people do automatically) - Identify customer frustrations and areas or less than optimal efficiency. Segment 2: Weak Signals - Life Caching Segment 3: Killer Question of the Week Visit www.killerinnovations.com for more information ......

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This episode is 41 minutes long.

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This episode was published on September 12, 2005.

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