Using customers as a source for ideas

Dateline: Amsterdam Segment 1: Using ethnography to identify ideas from your customers - Develop holistic view of the customer needs (e.g. transportation) - Expose and record "tribal knowledge" (things that people do automatically) - Identify customer frustrations and areas or less than optimal efficiency. Segment 2: Weak Signals - Life Caching Segment 3: Killer Question of the Week Visit www.killerinnovations.com for more information ......