Using Data to Create a Smarter Restaurant

Jessica Valenzuela conceptualized the GoGoGuest system while using the free wifi at cafes around Europe. What started as a wifi marketing solution has evolved into a more significant consumer connection. The company's capabilities connect the consumer to the restaurant amenities and leverage their information back to the restaurant. Today, GoGoGuest services over 300 customers across the US. Valenzuela joins The Main Course to sit down with Barbara Castiglia on how technology is crucial to harnessing restaurant customer loyalty. “We still call ourselves a start-up, with twelve people working remotely,” said Valenzuela. GoGoGuest is ideal for restaurants, including full-service, fast-casual, bars, and boutique breweries. It targets restaurants with an in-store presence, online sales, and ordering for pick and delivery. Hospitality Technology Magazine recognized Valenzuela with the Rising Star honor for Top Women in Restaurant Technology Award winners, chosen by the magazine and members of its Research Advisory Board. Based in San Francisco, CA, GoGoGuest provides hospitality brands with much-needed help to better understand the data they collect. Their suite of customer intelligence solutions uses AI- and data-driven insights to empower restaurants, coffee shops, and bars of all sizes to increase revenue through personalized cross-channel loyalty management, market basket analysis, and customer analytics. Food Truck Operator reported that restaurants take back control of customer data after two years of third-party delivery systems. The report parallels hotels facing travel platforms a decade ago. Today, restaurants are demanding more control and transparency from third-party delivery systems. Valenzuela says, “how we help businesses strengthen their relationships with their customers” is at the heart of GoGoGuest. From customers who are just getting their feet wet with data and online messaging to the tech-savvy restauranteurs. GoGoGuest is ready to push its capabilities further and solve problems beyond the customer journey. They ultimately make it more beneficial for the restaurant, increase profit, and enhance the customer experience.