Using Data to Make a Difference

Measuring the return on investment for communications and marketing initiatives is essential across all industries today but how does data-driven decision making differ for non-profits, especially for those operating in the public policy arena? Today’s guest on WVU Marketing Communications Today is Ann DeFabio Doyle, Vice President of Communications for The Pew Charitable Trusts, a non-partisan, global research and public policy organization. Ann and host Susan Jones will discuss how mission-driven non-profits use data to make a difference in their work and how Pew has created new communications initiatives to reach key audiences. About Susan's guest: Ann DeFabio Doyle directs Pew’s communications efforts to advance the organization’s policy and information goals worldwide. Her portfolio encompasses strategic planning, institutional media, public opinion research, and all digital, creative, and advertising programs. She also oversees Living Facts, an initiative to share facts about America and Americans, and Pew’s podcast, “After the Fact.” Before joining Pew, Ann served as Deputy Assistant Administrator for Public Affairs at the U.S. Agency for International Development. Her government service also includes work at the U.S. Department of Treasury, where she was the Director of Strategic Initiatives in the Office of International Affairs. She also directed communications for the Global Economy and Development program at the Brookings Institution and served at Burson-Marsteller, where she led large-scale public education campaigns. Ann started her communications career at Bank of America in San Francisco. Ann holds an M.A in International Relations from the John Hopkins School of Advanced International Studies and a B.A. in English from the University of Washington. ___________________________________________ WVU Marketing Communications Today is hosted by Susan Jones from West Virginia University which is a program on the Funnel Radio Channel.