Using differentiation to increase market share with Michéle Soregaroli, CEO at Transformation Catalyst Corp.

In this episode, Shannon sits down with Michéle Soregaroli, Co-Founder, CEO and Master Certified Coach at Transformation Catalyst Corp to talk about how to use differentiation to increase market share. Michéle helps clients generate significant financial results by giving entrepreneurs the perspective they need to challenge business paradigms, become industry leaders, and champion excellence in their industry. What is differentiation? In business strategy terms, differentiation refers to the principle of setting your company apart, a way to stand out and distinguish your business from others and give people a reason to choose your company or product over another. In this episode our goal is to help you understand how differentiation is tied to your bottom line. We'd love to hear your takeaways from this episode! Follow us on social media and join the conversation.  Visit thefinancecafe.com for more insights and information on our blog and to learn more about our online e-learning platform. A 7 module, self paced course designed for women and by women to empower and equip women entrepreneurs like you. Here at The Finance Cafe, we’re changing the way we talk about finance and empowering women entrepreneurs to see their business in a new light – one story and one number at a time.