Using functional ingredients to promote brain health with Jonathan Wolfson of Brainiac Foods

Functional ingredients are not new to the food & beverage world - but over the past few years, an influx of consumers are showing a growing interest in food & beverage products that don't just taste great but also serves a functional purpose. This week on Beyond the Shelf, we spoke with the Co-Founder & Co-CEO of Brainiac Foods, Jonathan Wolfson. Focused on promoting brain health, Brainiac Foods has a line of snack products for the whole family that is loaded with better-for-you ingredients. In this episode, Jonathan gave us some insights into the ever-growing better-for-you market, and we discussed why brain health is often left out of the conversation when discussing health & wellness in food & beverages. We also discussed how the past three years have shifted consumers' understanding and interest in functional ingredients.To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, and expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.What did you think about the episode? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn