Using Innovation to Make the World a Better Place

Rusty Jones is the Co-founder and Chief Strategy Officer of hellowater®, a company that creates fiber-filled and sugar-free bottled water. The hellowater® brand features a wellness product that is affordable, fun, tasty, and made with natural ingredients. Rusty is also the President and Founder of Hello Experience, a brand management company that delivers in-market promotions and consumer market programming for clients, including Nintendo, LaCroix, SoBe Lifewater, and more. Rusty has spent 15 years designing, developing, and implementing successful sales and marketing campaigns. In addition to his sales and marketing expertise, Rusty is the Managing Partner of Orange Blossom Event, a company that provides wedding and special event planning for the greater Kansas City area. In this episode… According to Rusty Jones, there is a generational shift happening in the beverage industry. People are becoming more educated on nutrition and buying healthier products. So, what does this mean for the industry? And how can you get involved in supporting better-for-you products as an entrepreneur or startup business? Over the past few years, Rusty has grown a successful, health-conscious company. He noticed that younger generations no longer care for legacy products — they want a product that is unique to their life. However, that's not the sole factor determining whether your brand will succeed or not. Rusty says that the key to development is connecting with your community and surrounding yourself with talented people. In this episode of the Firebelly Social Show, Duncan Alney sits down with Rusty Jones, Co-founder and Chief Strategy Officer of hellowater®, to talk about doing mission-driven work in the beverage industry. Rusty discusses changes happening in the industry, his approach to social media and marketing, and how you can use your passion to succeed as a startup brand. Plus, Rusty shares a special code to get 20% off your next hellowater® order! Stay tuned.