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Using Neuroscience to Guide Your Marketing Strategy with Grianne O'Malley

EPISODE · Dec 21, 2023 · 28 MIN

Using Neuroscience to Guide Your Marketing Strategy with Grianne O'Malley

from This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs · host Laura Sinclair

Host Laura is joined once again by the brilliant Gráinne O'Malley, a neuroscience-informed business coach. Together, they delve into the fascinating realm of integrating neuroscience into business strategy, unlocking valuable insights into the intersection of brain science and entrepreneurship. Gráinne sheds light on the power of embodiment in business, revealing how self-awareness and clarity form the bedrock for success. The discussion unfolds into the application of neuroscience in website design, sales, and marketing, touching on intriguing topics such as the F-pattern, social proof, and the ethical considerations of marketing tactics.Join Laura and Gráinne as they navigate the intricacies of nervous system regulation, neuroplasticity, and the ethical landscape of storytelling in marketing. In this episode you will hear: 2:35 - The Power of Embodiment in Entrepreneurship3:45 - Applying Neuroscience to Website Design8:09 - Nervous System Regulation and Neuroplasticity13:05 - Caveats in Marketing Strategies17:47 - Resources and Recommendations21:20 - Business InsightsGráinne's links:Instagram: https://www.instagram.com/livingbusinessproject/Website: https://www.thelivingbusinessproject.com/links Get Free Business Help from Laura: https://www.laura-sinclair.com/pl/2147666035. Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LJSocial Instagram  • LinkedIn • Facebook • Pinterest • TikTok

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Using Neuroscience to Guide Your Marketing Strategy with Grianne O'Malley

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