Using Personas for Integrated Marketing Communications

What are “personas” and how are they used in Integrated Marketing Communications?----more----In this episode of WVU’s Marketing Communications Today, Bonnie Harris, the founder of Wax Marketing, Inc. in St. Paul, Minnesota, talks about how personas can influence the behavior of your target audiences. She’ll discuss how to create effective personas quickly and how they can be adapted for different channels (public relations, social media, etc) or different audiences (B2B vs. B2C). ___________________________________________WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel.