Using Quizzes to Start Powerful Conversations with Michelle Shapiro

In this conversation, Josh Haynam and Michelle Shapiro discuss the innovative use of quizzes in the health and dietitian space. Michelle shares her experience in creating nuanced quizzes that address sensitive topics like weight loss and living in a highly sensitive body. They explore the importance of trust, honesty, and curiosity in engaging audiences, as well as the effectiveness of social media in promoting these quizzes. Michelle also highlights her journey in podcasting and her future goals for expanding her reach through educational content.TakeawaysMichelle's quizzes focus on nuanced and sensitive topics.Engagement through social media is crucial for quiz success.Trust and honesty are essential in health-related quizzes.Quizzes can plant seeds of thought for future reflection.Creating a dialogue around quizzes enhances user experience.Curiosity drives engagement and education in quizzes.Controversial statements can spark interest and discussion.Podcasting is a valuable marketing strategy for building trust.Understanding client needs is key to effective quiz content.Future goals include expanding reach through webinars and educational content.Learn more: https://michelleshapirord.com/Quizzes: Is it the right time to lose weight? https://michelleshapirord.com/quizAre you living in a Highly Sensitive Body? https://michelleshapirord.com/hsb-quiz