Using SEO To Compete Against The Big Boys With Strategic Pete - Peter Murphy Lewis

What if your marketing didn’t just sell a product - but told a story powerful enough to land you on Netflix? That’s exactly what Peter Murphy Lewis is doing. In this episode, Peter joins Darren to talk about his journey from SEO trailblazer to documentary producer, and how he’s helping brands create long-form storytelling assets that build trust, authority and serious commercial clout. They also get into the chaos of SEO, what most businesses should stop doing, and this one tactic that's DEFINITELY still working. More about Peter: Peter Murphy Lewis is a seasoned SEO strategist, video content marketer and documentary producer based in the United States. He began his career by founding a travel company in South America in 2008, where he pioneered early SEO and online booking strategies in the tourism sector. His innovative use of intern-generated content, TripAdvisor reviews and guerrilla marketing saw his company featured in the New York Times and attract celebrity clients including Paul McCartney, Beyoncé and Aerosmith. After scaling the business to nearly 50 staff across multiple cities, Peter sold the company and transitioned into a new venture: Strategic Pete. Now working as a fractional CMO and documentary filmmaker, he helps B2B companies build brand authority through long-form storytelling. His documentaries are shot with professional television crews and aimed at platforms like Netflix and Amazon. Peter is also a strong advocate for holistic SEO - combining PR backlinks, employee-generated content and platform-specific strategies across YouTube, LinkedIn, Reddit and traditional blogs. He’s highly data-driven, avoids shortcuts like AI-generated content for writing, and focuses on authority-building through trust, strategy and human storytelling. You can connect with Peter here: Website: https://strategicpete.com/ LinkedIn: https://www.linkedin.com/in/petermurphylewis/ Instagram: https://www.instagram.com/gringopeter/?hl=en About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.