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Using Testimonials Effectively: How credibility indicators can help (or hurt) your conversions episode artwork

EPISODE · Jul 9, 2008 · 56 MIN

Using Testimonials Effectively: How credibility indicators can help (or hurt) your conversions

from MarketingExperiments.com Web Clinic Podcasts · host MarketingExperiments

Presenter: - Dr. Flint McGlaughlin, Director, MarketingExperiments Is "testimonial blindness" the new "banner blindness"? As more and more websites use these credibility indicators, marketers need to know if these elements really work, if they're just cluttering up pages, or worse - hurting results. During this free, one-hour Web Clinic, we will: - Examine recent tests that increased (and reduced) conversions - Discuss proven ways to use testimonials more effectively - Review and optimize attendees' landing pages (time permitting)

Episode metadata supplied by the publisher feed · Published Jul 9, 2008

What this episode covers

Presenter: - Dr. Flint McGlaughlin, Director, MarketingExperiments Is "testimonial blindness" the new "banner blindness"? As more and more websites use these credibility indicators, marketers need to know if these elements really work, if they're just cluttering up pages, or worse - hurting results. During this free, one-hour Web Clinic, we will: - Examine recent tests that increased (and reduced) conversions - Discuss proven ways to use testimonials more effectively - Review and optimize attendees' landing pages (time permitting)

PodParley-generated summary based on available episode metadata and transcript content.

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Using Testimonials Effectively: How credibility indicators can help (or hurt) your conversions

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Frequently Asked Questions

How long is this episode of MarketingExperiments.com Web Clinic Podcasts?

This episode is 56 minutes long.

When was this MarketingExperiments.com Web Clinic Podcasts episode published?

This episode was published on July 9, 2008.

What is this episode about?

Presenter: - Dr. Flint McGlaughlin, Director, MarketingExperiments Is "testimonial blindness" the new "banner blindness"? As more and more websites use these credibility indicators, marketers need to know if these elements really work, if...

Can I download this MarketingExperiments.com Web Clinic Podcasts episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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