Using the Super Bowl to Distill a Complex Value Prop with Mike Goldberg

In this episode, Benji talks to Mike Goldberg, Global Director of Content Marketing at the CFA Institute.When faced with a complex value proposition Mike pivoted to a unique content strategy. Playing off the Super Bowl, Mike created a football-themed campaign to help showcase the engineers that set the company apart. This episode is a breakdown of that campaign, with practical lessons in creativity and communication.