PodParley PodParley
PodParley
Using the Super Bowl to Distill a Complex Value Prop with Mike Goldberg episode artwork

EPISODE · Feb 15, 2022 · 30 MIN

Using the Super Bowl to Distill a Complex Value Prop with Mike Goldberg

from B2B Growth · host Sweet Fish

In this episode, Benji talks to Mike Goldberg, Global Director of Content Marketing at the CFA Institute.When faced with a complex value proposition Mike pivoted to a unique content strategy. Playing off the Super Bowl, Mike created a football-themed campaign to help showcase the engineers that set the company apart. This episode is a breakdown of that campaign, with practical lessons in creativity and communication.

What this episode covers

In this episode, Benji talks to Mike Goldberg, Global Director of Content Marketing at the CFA Institute.When faced with a complex value proposition Mike pivoted to a unique content strategy. Playing off the Super Bowl, Mike created a football-themed campaign to help showcase the engineers that set the company apart. This episode is a breakdown of that campaign, with practical lessons in creativity and communication.

NOW PLAYING

Using the Super Bowl to Distill a Complex Value Prop with Mike Goldberg

0:00 30:16

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Spill The Growth Spill The Growth This podcast is designed for anyone striving to become their best self, whether that means achieving financial independence, advancing in their career, or improving mental and physical health. Each episode features chats with friends and experts in well-being, career development, and personal growth. Through authentic discussions, expert insights, and everyday experiences, we explore what it means to grow and learn. With practical strategies and relatable stories, Spill The Growth is here to guide listeners on their unique journeys towards success—whatever that looks like for them. Take Me Off Your List Pitchfire Ryan O'Hara, CEO and founder of Pitchfire dives into the wild world of B2B marketing, demand generation, sales, and all things go-to-market with the help of some friends. Sponsored by Pitchfire. Sign up for free: https://www.pitchfire.com Growth Triggers Luis Diaz Discover how to use your podcast to generate leads, sales, and influence in any market.On this show Luis shares his best tested and proven secrets, tips, and strategies from launching over 300 podcasts in over a dozen different niches and generating over 59 Million Downloads for his clients.Learn how to increase your podcast listenership, create multiple new revenue streams with your podcast, sell more of your core offer and build a show that gives you leverage and authority in your space. From picking the right monetization strategy for your podcast to learning how to position your podcast in a crowded market on Apple and Spotify; this is show is the ultimate marketing and sales resource for online business owners who want to know what works with podcasting.Get in touch over on Instagram <a target="_blank" rel="noopener noreferrer nofollow" class="link" href="https://www.instagram.com/luisr Thriving Woman Natasha Kredl Thriving Woman is the podcast where woman gather to come learn, grow & evolve. We love personal growth without "the work" or the perfectionism. Our pillars consists of being HEALTHY AF, CREATIVE & CONNECTIVE and FIERCE & FLEXIBLE. We discuss mental health, the pursuit of joy, emotional maturity, partnerships, womanhood, motherhood & postpartum, money & biz, self expression, nervous system & so much more. Postpartum Confessionals is also a series we have going on weekly to support women navigate their motherhood experience without shame or judgement.

Frequently Asked Questions

How long is this episode of B2B Growth?

This episode is 30 minutes long.

When was this B2B Growth episode published?

This episode was published on February 15, 2022.

What is this episode about?

In this episode, Benji talks to Mike Goldberg, Global Director of Content Marketing at the CFA Institute.When faced with a complex value proposition Mike pivoted to a unique content strategy. Playing off the Super Bowl, Mike created a...

Can I download this B2B Growth episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!