Using Twitter To Make Meaningful Connections in Business with Madalyn Sklar

KEY TAKEAWAYS COVERED IN THE PODCASTTwitter is a great platform for those that don’t consider themselves a writer and it teaches you to be concise and straight to the point.When creating posts for multiple social media platforms, try creating one for LinkedIn first so you cut down any unnecessary characters when it comes to using the 280-character limit on Twitter.To comply with the new rule, a great way to share the same tweet over and over is to continue retweeting it. Doing so won’t break Twitter’s guidelines and will mean your tweet is seen by even more people.Whilst Twitter doesn’t want your tweets to look like spam, large scheduling tool companies have confirmed that having the same tweet going out once or twice a week will not go against Twitter’s new rules.If you’re not on Twitter as a business, you are missing out. If you want to connect with people in your industry, Twitter is one of the easiest platforms to do this. Even people at the top are directly on Twitter for you to connect with.Twitter is platform where people join to build meaningful relationships.You can find the people you want to reach and follow them, engagement with them and even include them in tweets you want them to see.When someone sends you a tweet, try sending a video reply, this way you can reply exactly as you would in person. If you don’t want to reply via video, try using images of GIFs to keep it fun!Twitter is all about making connections and talking to people, so you don’t need to be strict with your content. Instead, have some fun and show your personality through video.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…As Twitter is a platform that is designed to encourage conversation, regardless of what your business does, going out there and talking to people is a great way to make valuable business connections.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Madalyn Sklar 04:00What Madalyn Loves About Twitter 09:00Using the 280 Character Limit To Its Full Potential 11:55How To Be Seen On Twitter Without Breaking The New Twitter Rules 15:20Why Should Businesses Use Twitter 23:13Why You Shouldn’t Use Auto DM’s On Twitter (And How You Should Reach Out Instead) 29:00Using Video On Twitter To Be More Personal 31:11LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEMadalyn Sklar TwitterMadalynsklar.com#TwitterSmarter MasterclassTranscript below Hello, and a very warm welcome to this week's episode of the Social Media Marketing Made Simple podcast. I hope wherever you are in the world, you are having a lovely day. In this week's episode, we're going to be talking all about Twitter. Okay, if you're not a Twitter fan, please don't turn off, 'cause I promise you you're going to want to listen to this interview. I got to interview the super lovely Madalyn Sklar, and she is a huge Twitter fan, and has been for ages. She often speaks on Twitter, she does Twitter chats on Twitter ... I'm going to say "Twitter" a lot in this episode, I know it. And she also has her own podcast, where obviously she talks about, you guessed it, Twitter.Anyway, she is a font of knowledge as to why Twitter's good, why businesses should be on there, why you should actually include it within your social media and marketing strategy. Now if you've listened to me for a while, you're going to know that I actually love Twitter. I used it an awful lot. I'm not going to say I'm as active now as I have been, because I do love Instagram; I do find myself spending a lot of time doing Insta-stories, because I just particularly like that platform at the moment. However, I always go back to Twitter; I always make sure I'm still active, even if I'm not as active as I was.I can honestly tell you, I have built my profile and found clients through Twitter. I've developed relationships, and I've had people who have seen me tweet and be active, that have then got in touch with me purely because of Twitter. When I say I love it, and it really works, I promise you it does. I'm not going to sit there and say it's the most easiest platform in the world, and I know that some of you are really put off by the style of it and the speed of it, but I urge you to listen to today's episode, and just have an open mind about whether it might be something that is worth doing in your industry.There are definitely different industries that suit it better, or it works better for, and typically, often if you're business to business, then Twitter can be a really good platform for you to use. It's a great engagement tool, it's a great way of reaching out and speaking to people that you want to connect with, either potential customers, prospects, other people in your industry, key people ... So sending people DMs through Twitter, you're able to connect with them. So I really urge you to listen to this podcast episode, even if Twitter isn't your thing.And of course if Twitter is your thing, then you're in total luck, because Madalyn and I kind of just completely geek out on how cool it is, and how businesses should be using it, and what it's all about. I think you're going to love today's episode. She's such a lovely lady, she's so nice to talk to, and I think you're going to get lots of good advice. And actually, we got to the end of it and decided it had gone way too quick, and that we needed to do another episode, because there is still so much amazing stuff we can tell you. So in the future, hopefully that will come as well. Introducing Madalyn Sklar I won't keep you waiting any longer. Please welcome to the podcast, the lovely Madalyn Sklar. I am so excited to introduce the super lovely Madalyn Sklar to today's podcast episode, and also that we get to talk about Twitter. Yay! Welcome, Madalyn.Hey Teresa, thank you so much for inviting me. I love your podcasts; I am a fan. I listen to it every week, and I'm excited to be on and talk about Twitter.I am so pleased you're here, because we have followed each other for a little while, and I love that fact that you listen to the podcast. And you have podcasts, so you must know what it's like when someone says, "I've listened." You get proper excited-I do. Right? That's right.So nice to know that you're producing this stuff, and then that someone out there is listening. But also, I love the fact that you are such a big Twitter fan. And in the social media media world at the moment, we go through trends, don't we? And there's different things that we like and don't like, and obviously Instagram is getting a lot of action at the moment which is lovely and I love it, but I've always been a big fan of Twitter. So I'm actually so excited today to talk about Twitter for a change, and hopefully turn on some of the listeners to why they want to be listening and focusing on Twitter as well.But it would be great if we could start with just a bit of a brief history as to how you got into doing what you do, and some of the things you do, because I know you are super busy, and you have your fingers in lots of pies. So it would be great if we could let our audience know that.I do have my finger in a lot of pies; that's really a great way of looking at it. I'm a doer; I do so many things, and it's just how I operate. I've been doing digital marketing on the internet for 22 years, since 1996, which just blows me away that I've been doing this so long. But I saw what was going to become the power of the internet. I just saw it early on, and I actually was one of the very first web designers in Houston, Texas, where I live. And just followed my dream of being an entrepreneur, and I just love it.Fast forward to today, and I help businesses, I help solopreneurs, entrepreneurs, people of all types and sizes with their social media, but really focused on Twitter. Twitter's just one of those things that gets laughed out, and so I made it my mission to really help people understand how to use Twitter, because people say, "I know how to use Twitter." But there's so much of the ... You don't know what you don't know. There's so many things that Twitter can do that makes it way more fun, and way more helpful in your business. So I'm hoping that some of the things that I share today will help your listeners get fired up about using Twitter and making it work better for their business.That's awesome, and like you said it's interesting, because I think sometimes people just think they know these platforms. Because they might have had a bit of personal use on them, and they've sent a tweet, and therefore they think they know what it is. But actually often hidden within all these platforms, are so many good things, and also ways in which you can use it to make such a difference. But I can't believe you've been doing online marketing for that long. It almost sounds like the internet wasn't around. Do you know what I mean? Sometimes I think because this is such a new industry, you get used to it being five, 10 years ... But to be doing it that long, and to jump on it and to recognise that this was going to be big, you must have so much experience.Yeah, I could probably write five books about just ways of using digital marketing, and this is not just social media marketing, but there's so many other facets of how you can market your business using the internet. And for social media marketing, I've been doing that as a business for 13 years, so