Utilizing Rich Call Data to Present Brand Identity

Numeracle's Chief Product Officer, Anis Jaffer, was joined by Frank Pettinato, CEO of Avantive Solutions, to discuss the technology, implementation, and challenges behind Rich Call Data and how it contributes to a brand's presence and identity. They explored how it is currently rolling out, the return on investment seen thus far, and the learned lessons to expect with its implementation.Mentioned ContentRich Call Data (RCD) & RCD PASSporTBrand Identity: Name, Logo, Call ReasonBranded CallsVerified Calls by GoogleSTIR/SHAKEN versus Out-of-bandPricing & ROI of implementing RCDChallenges of implementing RCDEarly results & analysis of RCD implementationSales Efficiency, Call Quality & Conversion RatesContact Rates, Callbacks, & Call Duration