Utilizing sensory testing to develop products with Shawn Kapanke of Silver Spring Foods

Sensory testing is a vital aspect of any food & beverage brand's research and development process - but how can brands utilize their employees, their most trusted asset, to help with sensory testing and product development? This week on Beyond the Shelf, we spoke with the Business Development Manager at Silver Spring Foods, Shawn Kapanke. Founded in 1929, Silver Spring Foods is one of the largest producers of horseradish in the United States. In this episode, Shawn gave us some background into the family-owned business, and how the market for horseradish has shifted since the start of the company. We also discussed their Zing Master program, which consists of a collection of employees that help develop and conduct sensory testing on their products.To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.What did you think about the episode? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn