EPISODE · Feb 27, 2024 · 22 MIN
Valentine’s Day and why much market research is misleading
from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab
In this episode, we explore the intricate world of Valentine's Day, online dating, and the hidden truths behind survey data, revealing the discrepancies between claimed motivations and actual behaviors through insightful studies and field experiments.
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Valentine’s Day and why much market research is misleading
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