Value of events in B2B procurement

We speak to fellow podcaster Kristian Lupinski - the host of The Hoteliers podcast - and event lead of I Meet Hotel, to discuss the role of events in sales and procurement in hospitality technology. I Meet Hotel is a global industry event connecting hoteliers to the future of hospitality providing audiences with the keys to higher revenue and a customer loyalty approach through insightful conferences.In this episode we discussThe value and expectation of inperson events today for buyers and sellersThe role of collaboration in B2B salesWhy  education is so important nowAnd measuring impact and engagement across all marketing, event and sales initiatives. Kristian also runs Hospitality Partnerships @ Bidroom Listen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/