Value perception - How brands can effectively communicate value to consumers

Host Samantha Dover, joined by Rebecca Vella, Director of Food & Drink Insights at Mintel, and Andrea Payne, Head of Marketing at Kraft Heinz, debate what creates brand value for consumers and how perceptions of value are changing. Listen to find out more about how brands and marketers should communicate value to consumers, the role transparency plays in overall brand strategy, and what opportunities exist for future consideration, including premiumisation.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit us to get a free copy of Mintel 2023 Global Consumer Trends, browse all our consumer research and buy a report today.

This episode is re-aired and was originally published in May 2022.

Host: 

Samantha Dover, Category Director, Beauty and Personal Care.

Guests: 

Rebecca Vella, Director of Insights, Mintel Food & Drink, APAC. 

Andrea Payne, Head of Marketing, Beverages, The Kraft Heinz Company.