Values Based Client Education [E077]

Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, InBoundWatch Full Video EpisodeIn Our Episode Today:I had some recent conversations that heightened my awareness to a sales approach that, I feel, give me as much discomfort as it does clients in any repair facility.I wanted to take the time to talk about my most hated experience in the transmission shop - having to call clients with subsequent findings AFTER they had already authorized initial repairs.My discomfort lately… was hearing about a sale approach that treated that scenario as an ideal, rather than a failure.My approach I feel is relatively unlabeled - but I would call it a values based client education model. I lay out the core elements of how I see our professional responsibility, how I communicate it, and how I see the most important closing ratio being measured by my own eye-lids when I go to sleep at night.Our Word of the Day:ASYMMETRY (noun)Definition: A lack of equality or balance between two things; when one side has more of something than the other.Used in a sentence: "Information asymmetry exists in automotive service because shops have expertise and diagnostic capability that customers don't possess—the question is whether you use that asymmetry to serve or to control."My hope - is that you wont take a “shortcut to yes” but instead you’ll stay on the straight and narrow path of professional responsibility - truly council and advise with all the information you can learn and share - and avoid painful surrpises for your clients.Sincerely,Craig O’NeillThank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundThe Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comShop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.InBound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.Contact InformationEmail Craig O'Neill: [email protected] Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmastersThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/