Values-Based Marketing: How to Attract Clients Who Actually Fit

 Coaches tell me all the time, “I know my why.” That’s great. But do your values actually show up in the way you market and sell? In today’s episode of The Raving Coaches podcast, I walk you through how values become your north star — not just for motivation, but for pricing, offers, branding, visuals, and your entire sales experience. I talk about Brené Brown’s example of courage and vulnerability, and then connect it back to us as coaches: if your value is kindness, you can’t be out here doing high-pressure, shame-based sales. That’s off-brand. We’ll look at what kindness looks like in copy, what it looks like in design (yes, even fonts can be “pokey”), and the difference between telling the truth and tearing down other coaches to sell. Then I invite you to the November 13 Marketing Lab — a 90-minute, interactive, “fix it right now” session where we’ll identify your real business values and make sure clients can actually see them in your marketing. If your values are missing, you will not attract the right-fit clients. Period. https://ravingcoaches.com/marketing-lab