Vamos falar sobre as propagandas da Benetton? - Brandster | Brandcast

from Brandster | Brandcast · host Brandster - Branding School

No episódio de hoje, Bruno Jankowisk, professor da Brandster, analisa as polêmicas e controversas campanhas da Benetton. A marca italiana se destacou ao longo dos anos por suas propagandas provocativas, abordando temas sociais sensíveis e gerando debates acalorados. Mas até que ponto essas campanhas foram estratégicas para a construção da marca? Elas ajudaram ou prejudicaram a imagem da Benetton?

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This episode was published on February 25, 2025.

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