Varun Krishna shares Rocket’s plan to “become the Apple of homeownership”

This week on Power House, Diego sits down with Varun Krishna, the CEO of Rocket Companies. Prior to joining Rocket in 2023, Varun came up on the personal finance and enterprise software side of the tech space, with roles at Intuit and Paypal. Rocket has a growth plan to make home ownership easier, enjoyable, and sustainable for homeowners. Diego and Varun talk about how Rocket aims to achieve that by using AI tools to optimize the origination-servicing flywheel and by building long–term relationships with clients, not just one-time transactions. They also talk about recent hires to Rocket, their 2025 brand transformation plan, and whats next in-store for the company. Here's what you'll learn: Buying a home is an emotional process that should be simplified. Building long-term relationships, not just transactions, with clients is essential for success. AI is being leveraged at many points during the homebuying process to enhance operational efficiency and customer service. Rocket has an 85% recapture rate due in part to its customer-centric approach. The TPO channel is a significant priority for Rocket's growth strategy. Rocket’s new marketing strategy aims to position Rocket as the 'Apple of homeownership.' Related to this episode: Rocket Companies | HousingWire Rocket Mortgage Company News and Updates | HousingWire How Rocket Mortgage plans to win in 2025 | HousingWire Varun Krishna| LinkedIn Rocket Companies HousingWire | YouTube Enjoy the episode! The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.