Vasa Martinez (Growthbuster, Perfy, Outer Aisle): Taking potentially transactional touch points and making them personal

This episode we’re joined by Vasa Martinez, Founder of Growthbuster, an ecommerce agency, and Perfy, a beverage brand, as well as the CMO at Outer Aisle. On today’s episode we talk aboutVasa’s internship with Quest Nutrition BarsDeveloping a network early in your career to learn from the bestWhen to outsource to get the job done vs when to keep it in houseCreating a rolodex, or a housefile, to know your audienceShifting your retention strategy based on the quarterHow to get people to continue to open email and SMSAs well as how being authentic manifests a better connect with your customerBe sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.