Velocity Based Training, College Athletics & Identity-based Branding with JOE PEDULLA | Ep. 121 episode artwork

EPISODE · Jun 30, 2026 · 1H 32M

Velocity Based Training, College Athletics & Identity-based Branding with JOE PEDULLA | Ep. 121

from Coach Em Up Podcast · host Tim Riley

Check out Joe on socials! @pedullaperformanceGrab a Subscriber tee at https://dripthatdelivers.comUse code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemupHead over to https://ovrperformance.com/coachemup and get $25 offUse code "Tim" to get 15% off at https://davidgreyrehab.comOklahoma University strength coach Joe Pedulla is back on Coach 'Em Up, and he's not holding back. He digs into VBT, identity-based branding, in-season periodization, and why your athletes might be getting slower because of how you're training them. Plus Joe drops some of the most quotable lines in Coach Em Up history.He opens up about coaching female athletes at OU and how it completely reshaped his character — patience, temperance, the whole deal. He also breaks down why personal brands that win aren't selling information — they're selling identity, feeling, and community. If you coach and you're trying to build something online, this section alone is worth the full episode.On the training side, Joe goes deep on Velocity-Based Training. He explains the difference between effort and exertion, breaks down minimal voluntary thresholds for squats, bench, deadlifts, and more, and explains exactly why letting your athletes train at high exertion levels converts fast-twitch Type 2X fibers to Type 2A. He also covers his king metrics — Propulsive Net Impulse and Peak Relative Propulsive Power — and why usable strength is the only strength that matters.Throw in Daily Undulating Periodization for in-season, a critique of program hopping, audience Q&A, and a hilarious urinal story involving Joe Girardi, and we've got a great episode on our hands!Produced byQ6 Mediahttps://q6.media00:00:00 - Introduction00:02:30 - Coaching Female Athletes & Life Transitions00:07:33 - Personal Brands Sell Identity, Not Information00:12:13 - Time Management, Capacity & Business Systems00:19:33 - Mentorship & Belief Systems00:25:44 - Evaluating New Training Methods & Volume Load00:30:47 - Velocity-Based Training00:39:03 - Velocity Loss & Fast-Twitch Fiber Conversion00:43:36 - In-Season Training & Daily Undulating Periodization00:50:08 - Usable Strength & King Metrics00:53:10 - Stop Program Hopping01:00:40 - Q&A: Dictator Mode, Social Media & Elbow Issues01:04:09 - Pro vs. College Coaching & Building an Online Brand01:09:02 - Faith, Introspection & Business Foundations01:11:07 - The Coach's Frame01:14:15 - What's Next for Joe Pedulla01:17:36 - Three Things, Rant & Rave01:24:53 - Resisted Sprints & Submax Training01:28:12 - Urinal Advice#CoachEmUp #StrengthCoach #VelocityBasedTraining #JoePadulla #StrengthAndConditioning #AthleticPerformance #SportScience #OnlineCoaching #PodcastForCoaches #Podcast

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Velocity Based Training, College Athletics & Identity-based Branding with JOE PEDULLA | Ep. 121

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