Vicarel Studios x Adam Vicarel: Jumping Before You’re Ready

In this episode, we’re fortunate enough to sit down with Adam Vicarel, founder and creative director at Vicarel Studios. Adam shares his refreshing perspective on blending his interests both inside and outside of work and gives us insight into how he lives his life by a concept called “hybrid professionalism”. He also dives into what he believes are the differences between fine art and strategic design - and how he has blended the two to create Vicarel Studios. Adam has a wealth of knowledge on a range of topics from hand lettering to world travel and firmly believes in the idea of “jumping before you’re ready.” Listen in to hear what that means for him and how that helped him along his journey.

Guest Bio:

Adam Vicarel is the founder and creative director at Vicarel Studios, a hybrid creative studio focused on the artful implementation of strategic design. Specializing in hand-drawn branding, lettering and typography, his work is used to develop uniquely approachable branding, packaging, marketing campaigns, and murals. Adam’s approach to creative problem solving and unwavering passion for treading the line between art and design has enabled him to craft provocative brands and artful experiences for partners such as NBC, lululemon, Twitter, and New Belgium Brewing.

Key Takeaways:

• What is hybrid professionalism? Adam shares the concept that has changed the way he approaches his work life.
• Adam shares how traveling the world has impacted the way in which he approaches art.
• We discuss the importance of being a ‘sponge’ and never underestimating what the world and life experiences can teach you.
• We learn how powerful it can be to lean into jumping before you’re ready.