Video Strategist - The new video Paradigm with Ben Amos

The production company landscape is evolving — from content creation to production strategy. In the past, clients only wanted to see a video output; however, their goals have changed in this era. They want to know how these videos can impact their business positively. They also want to translate these investments to sales and brand awareness. In this episode, we have Ben Amos discuss how he and his company were able to transform their production strategies. His experience as an owner of a video production business in Queensland, Australia for 12 years helped him spearhead this change. After six years of being in the production industry, he decided to expand his knowledge and enter the world of the combination of online video and marketing. Thus, the emergence of his video strategy company. What You’ll Learn From This EpisodeVideo production company vs. video strategy companyHow passion can contribute to the advancement of your fieldStrategies to create videos which can produce high returns on investmentsThe evolution of video productionHow marketing companies are now bypassing agenciesWhy videos are vital on the front page of websitesThe step-by-step strategic video plan—knowing the audience, determining the goals, and aligning proper contentUnderstanding the different distribution channels onlineFocusing on the organic distribution of contentWhy you should not focus on a project-based strategyResourcesGet your free copy of the e-book ‘Effective Online Video Strategy’ by Ben AmosConnect with BenWebsiteYouTubeLinkedInTwitterConnect with Den LennieVideo Business AcceleratorLinkedIn Facebook YoutubeMentoring options : www.denlennie.comConnect with Den on Instagram: https://www.instagram.com/den_lennie