Vienna Tourist Board's Approach: Going Digital for the People (with CEO Norbert Kettner)

🗣️🎙️ Interview with Norbert Kettner, CEO Vienna Tourist Board Norbert Kettner has been the Vienna Tourist Board’s Director since September 1, 2007. Norbert Kettner is a member of the board of trustees of the Austrian Broadcasting Corporation ORF. He is deputy chairman of the supervisory board of Vienna City Marketing Agency and member of the board of directors and the presidium of Vienna Business Agency as well as member of the City of Vienna’s Economic Council 2030. Kettner is also part of the AviationIndustry Austria (AIA) Advisory Board and member of the Tourism and Hospitality Industry Advisory Board of MODUL University Vienna. (https://b2b.wien.info/en/newsroom/media-library/photos-norbert-kettner-355272) In this conversation, Norbert Kettner and Amélie Keller explore Vienna Tourist Board's strategies, with a specific focus on the importance of social design and human centricity in digital transformation, data, and sustainability. Norbert highlights several digital projects undertaken by Vienna Tourist Board, as well as the importance of "digital humanism" for the city. Norbert reflects as well on the pandemic's impact, accelerating their data-driven transformation and the need to create better experiences for visitors and better quality of life for the local people. 🎙️ In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯 This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland. Learn more about the project at ⁠⁠⁠⁠⁠⁠⁠www.resilienttourism.ch⁠⁠⁠⁠⁠⁠⁠. This content is produced by the ⁠⁠⁠⁠⁠⁠EHL Hospitality Business School ⁠⁠⁠⁠⁠⁠with the support of ⁠⁠⁠⁠⁠⁠Innosuisse⁠⁠⁠⁠⁠⁠.