Viewpoint Creative Director Michael Middeleer Is UpFront About the Changing Nature of TV and Program Branding

Co-Host Brad Forsythe interviews Michael Middeleer — Executive Director of Viewpoint Creative— who serves as the creative lead for all Viewpoint Creative projects. His collaborative spirit and commitment to push the creative envelope have delivered real results and award winning campaigns for Viewpoint clients. Prior to joining Viewpoint in 1999, Michael was Vice President of On-Air advertising for the FX Network and a Creative Director at HBO. At FX, he was instrumental in re-branding the network, and helped develop campaigns promoting their first primetime originals and NASCAR. While at HBO, he launched numerous HBO original movies, series, and specials. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.