Vineyard Vines Uses a Data Analytics Solution to Drive Effective Marketing
from Total Retail Talks Hosted by Joe Keenan
In episode 195 of Total Retail Talks, Joe Keenan interviews Chris Fitzpatrick, vice president of business analytics and strategy at Vineyard Vines, a clothing and accessories retailer founded in Massachusetts. Listen in as they discuss how Vineyard Vines’ use of an analytics tool has enabled the brand to obtain a single view of its customer across…
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How long is this episode of Total Retail Talks?
This episode is 10 minutes long.
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This episode was published on May 13, 2019.
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