Vinnie Potestivo - Big Conversations in Small Media

Vinnie Potestivo is an Emmy Award-winning Media Advisor and Creator Economist who helps clients leverage their media and content to make more impact. He is the Founding Creator of I Have A Podcast®, host of its podcast, and the Editor-in-Chief of ihaveapodcast.com, a verified Google News platform for independent podcasters.If you are a podcaster or content creator, you will not want to miss this episode! Vinnie helps impact-driven clients create and distribute content that’s highly shareable.In this episode, Vinnie talks about his early career in big media working at MTV and the opportunity he saw with podcasting as the next wave for storytelling and conversations. He recounts his observations while working in talent casting with celebrity MTV shows and discusses the importance of content ownership, the power he sees in storytelling and conversations, his passion for sharing valuable content, and how he uses all of that in his own business to help clients leverage small media distribution channels to create connection and impact. Vinnie shares some actionable tactics and recommendations for how podcasters can get their content out to a wider audience and get thousands of content shares using blog aggregators. He also lets us in on the benefits of getting your content on Google News and steps for how to do it. You’ll also hear what Vinnie says is the future of search and why you shouldn’t be comfortable with the search results you get from Google and Amazon. He goes on to explain how he works with his clients, the unique approach he takes to helping them stand out, and how he leverages their accomplishments in the media.  Finally, Vinnie explains how he uses creative marketing platforms to become more discoverable and why you should too, and why you should seek out podcast guest opportunities as a business owner, even if you don’t have a podcast. You’ll want to take notes on this one, so get your notepad and pen and join our conversation!Skip to Topic:1:55 - The opportunity Vinnie recognized in podcasting early on6:11 - The biggest difference he sees with developing content today vs. 25 years ago11:19 - Starting his company and working with big media organizations like MTV & Fox News13:07 - The tech skills that landed Vinnie a job at MTV13:51 - His unsuccessful attempt advocating for podcasting at MTV 14:55 - Celebrity use of media platforms as a pass-through to success 15:12 - How Bravo used the power of story-driven franchises 15:28 - Scripted vs. unscripted reality television20:53 - Steps podcasters can take today to get their content shared more widely21:21 - Vinnie’s prediction for the future of search21:50 - Benefits of getting your content out on Google News 22:19 - How to use RSS to share evergreen content22:28 - Using blog aggregators to get your content shared and discovered more widely24:11 - Vinnie’s unique approach to working with clients 25:08 - Why you should seek out podcast guest opportunities even if you don’t have a podcast 27:40 - How you can join creative marketing platforms to get discovered even if you have a small audienceFind Vinnie  at:Website: https://VPE.TVLinkedIn: https://www.linkedin.com/in/vinniepotestivo/YouTube: https://www.youtube.com/vpetvInstagram: https://www.instagram.com/vinniepotestivo/Facebook: https://www.facebook.com/VPEtalentFor all the free resources Vinnie mentioned in this episode go to:Vinnie’s Creator Hub: Support the show